M&I Flagship Stockholm | UK & EU buyers | 17 – 20 June | Sweden
Our Flagship heads to one of the Nordics’ most established MICE destinations.
This original event format is designed to deliver unbeatable ROI through a wider choice of meetings and greater flexibility. Across three days, top-tier MICE buyers and suppliers come together in Stockholm for curated 1-2-1 appointments and immersive networking experiences – designed to cater to every niche within the MICE industry.
40 pre-scheduled meetings with key decision-makers who matter most to your business
Buyers of the highest quality from Europe and the UK
Suppliers - The best UK & EU MICE properties, destinations, and DMCs
WHERE YOU'LL STAY
Sheraton Stockholm
A premier conference hotel in the heart of the city, Sheraton Stockholm offers 15 versatile meeting rooms totalling 908 square metres, many of which boast natural daylight and scenic views of City Hall and Lake Mälaren. The hotel features advanced AV technology, a 24‑hour business centre, and on-site support from dedicated event planners. With 460 rooms – including club-level and suites – with workspace and lake views, it’s ideal for seamless meetings, corporate events, and incentives.
HEADLINE PARTNER

The top benefits of M&I Flagship
Quality of meetings
Our intelligent matchmaking software uses your pre-event preferences and AI-driven recommendations to connect you with the right people
Quantity of meetings
You’re guaranteed 40 high-impact, pre-scheduled meetings and our onsite meeting management delivers a <1% no-show rate
Tangible value return
Through a combination of our high-quality attendees, well-matched meetings and more relaxed networking opportunities, our exhibiting partners receive on average 6 RFPs
Vetted senior-level buyers
Our buyers are pre-qualified through a meticulous vetting process that ensures the high relevance of their business for you
A seamless, hassle-free experience
Skip the weeks of planning and research – we’ve done it all so you can enjoy a fully managed experience that frees up your time and drives real ROI
Build real relationships
M&I events allow you to connect with buyers in a deeper, more meaningful way, through a carefully curated programme which give opportunities for more personal interactions
Pick your meeting preferences
Benefit from a meetings schedule that’s built around your preferences, bringing you relevant business connections and return on time
Quality meeting opportunities
Make new business partners through our guaranteed 1-2-1 meetings with hotels, hotel groups, CVBs, DMCs and more
Forge lasting relationships
Our carefully curated programme allows you to connect with other delegates in a deeper, more meaningful way
Discover global destinations
Discover Stockholm's MICE highlights firsthand through immersive site visits and destination discovery – deepening your understanding and connections within the local area
Your hosted buyer package
Receive a personalised buyer package, including airfare or train credit, as well as complimentary accommodation, transfers and F&B
Who’s attending
Event agencies, corporate planners, independent planners & association planners
UK
Germany
Benelux
France
Scandinavia
Switzerland
USA
Other
Explore M&I Flagship buyer insights
BUYERS WHO ARE ATTENDING OUR EVENTS




Tourism boards, CVBs, hotel brands, independent hotels, DMCs, conference centres & technology suppliers
SUPPLIERS WHO ARE ATTENDING OUR EVENTS





What to expect
Here's a taste of what you can expect at M&I Flagship Stockholm.
Welcome dinner
Kick off the event in style as we take networking beyond the meeting room. Join us at a unique local venue for an unforgettable welcome night—your first chance to connect with fellow MICE buyers and suppliers in a relaxed and inspiring setting.
One-to-one meetings
Engage in AI-matched, pre-scheduled meetings with the most senior and influential decision-makers in the global MICE industry. Make every conversation count.
Night two: networking at its best
Strengthen new relationships and reconnect with peers at a vibrant evening event designed to showcase the destination’s MICE offering. Another opportunity to build meaningful, long-term partnerships in an informal setting.
Destination discovery
Experience the best of the host city as you explore its top MICE attractions alongside fellow delegates—deepening connections while discovering business potent
Closing night: celebration & recognition
End on a high note with our prestigious awards ceremony, celebrating outstanding achievements. It’s your final chance to connect, reflect, and toast to new partnerships in a truly memorable venue.
SAMPLE PROGRAMME
Wednesday 17th June 2026
- Arrivals
- Welcome dinner
Thursday 18th June 2026
- 1-2-1 pre-scheduled meetings
- Lunch
- Networking activities
- Evening social
Friday 19th June 2026
- 1-2-1 pre-scheduled meetings
- Lunch
- Farewell evening
Saturday 20th June 2026
- 1-2-1 pre-scheduled meetings
- Lunch
- Departures
DESTINATION
Stockholm, Sweden
Excellent global connectivity
Stockholm Arlanda and Bromma Airports offer seamless international and regional flights, plus a major Baltic ferry terminal
Strong MICE sector
The city hosts 1,500+ events yearly, with diverse venues ranging from classic conference hotels to creative spaces
Sustainable transport
Efficient public transit includes the Arlanda Express train (20 mins to city), and Arlanda Airport is among the world’s greenest
Varied conference venues
From the world-renowned Stockholm Exhibition & Congress Centre and the Sheraton Stockholm Hotel to the historic Grand Hotel Stockholm – Stockholm offers versatile meeting spaces
Cultural & culinary delights
Stockholm’s metro art, Södermalm’s dining, and the local “fika” tradition enrich the MICE traveller's experience
What our clients say
Case study
Client testimonial

"This is an event that you MUST attend! It's the perfect combination of business and pleasure. Everything has been thought of and arranged for you down to the last detail."
Denise Michiels
Efficient Hotel Partner