Stockholm

Expand your network in Scandinavia's captivating capital

UK & EU buyers

17 – 20 June 2026

Sweden

HEADLINE PARTNER

Our Flagship heads to one of the Nordics' most established MICE destinations.

This original event format is designed to deliver unbeatable ROI through a wider choice of meetings and greater flexibility. Across three days, top-tier MICE buyers and suppliers come together in Stockholm for curated 1-2-1 appointments and immersive networking experiences — designed to cater to every niche within the MICE industry.

40 pre-scheduled meetings with key decision-makers who matter most to your business

Buyers of the highest quality from Europe and the UK

Suppliers — The best UK & EU MICE properties, destinations, and DMCs

Where You'll Stay

Sheraton Stockholm

Sheraton Stockholm is currently undergoing a top-to-toe renovation and will unveil its new look in February 2026. From 463 reimagined guestrooms and suites, to social spaces that blend timeless Scandinavian architecture with modern comfort, Sheraton Stockholm will be a dynamic new hub for meetings and events, wellness, and elevated food and beverage experiences.

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HEADLINE PARTNER

The top benefits of M&I Flagship

Who's attending

Event agencies, corporate planners, independent planners & association planners

Germany

Benelux

France

Scandinavia

Switzerland

USA

Other

BUYERS WHO ARE ATTENDING OUR EVENTS

Explore M&I Flagship buyer insights

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What to expect

Here's a taste of what you can expect at M&I Flagship Stockholm.

Welcome dinner

Kick off the event in style as we take networking beyond the meeting room. Join us at a unique local venue for an unforgettable welcome night—your first chance to connect with fellow MICE buyers and suppliers in a relaxed and inspiring setting.

One-to-one meetings

Engage in AI-matched, pre-scheduled meetings with the most senior and influential decision-makers in the global MICE industry. Make every conversation count.

Night two: networking at its best

Strengthen new relationships and reconnect with peers at a vibrant evening event designed to showcase the destination's MICE offering. Another opportunity to build meaningful, long-term partnerships in an informal setting.

Destination discovery

Experience the best of the host city as you explore its top MICE attractions alongside fellow delegates—deepening connections while discovering business potential.

Closing night: celebration & recognition

End on a high note with our prestigious awards ceremony, celebrating outstanding achievements. It's your final chance to connect, reflect, and toast to new partnerships in a truly memorable venue.

Sample Programme

Destination

Stockholm, Sweden

Excellent global connectivity

Stockholm Arlanda and Bromma Airports offer seamless international and regional flights, plus a major Baltic ferry terminal.

Strong MICE sector

The city hosts 1,500+ events yearly, with diverse venues ranging from classic conference hotels to creative spaces.

Sustainable transport

Efficient public transit includes the Arlanda Express train (20 mins to city), and Arlanda Airport is among the world's greenest.

Varied conference venues

From the world-renowned Stockholm Exhibition & Congress Centre and the Sheraton Stockholm Hotel to the historic Grand Hotel Stockholm — Stockholm offers versatile meeting spaces.

Cultural & culinary delights

Stockholm's metro art, Södermalm's dining, and the local 'fika' tradition enrich the MICE traveller's experience.

What our clients say

Case study

M&I Flagship Sardinia

Italy | 25 – 29 September 2024

Client testimonial

“This is an event that you MUST attend! It's the perfect combination of business and pleasure. Everything has been thought of and arranged for you down to the last detail.”

Denise Michiels
Efficient Hotel Partner

HEADLINE PARTNER