A look back on

M&I Flagship

Sardinia | 25-29 Sept 2024

Looking back at M&I Flagship Sardinia 2024

In September 2024 we took a group of MICE professionals to the Italian jewel of the Mediterranean Sea for our last Flagship of the year.

3
days
146
buyers
204
suppliers
5600
meetings

M&I Flagship in numbers

90%

Of exhibitors said M&I Flagship offered great potential ROI

97/100

Overall event score from our buyers

7RFPS

Average number of enquiries given by buyers during M&I Flagship

The Programme

Unrivalled ROI on the Italian island

Unrivalled ROI on the Italian island

The must-attend dates in the MICE calendar: our Flagship Forums set the gold standard for events.

Designed to meet all MICE industry needs, these original-format gatherings deliver unmatched ROI, offering top buyers and suppliers three days of one-to-one meetings and immersive networking opportunities for impactful connections and business growth.

Discovery & connection: a match made in Sardinia

Discovery & connection: a match made in Sardinia

Newcomers enjoyed a welcome breakfast, allowing them to get to know their assigned buddy, before their first set of meetings, set across three purpose-built spaces at our host property, Forte Village Sardinia: Sala Verde and Sala Bianca, Sala Cristalli.

Evenings played out across a range of unique local venues, starting at Forte Village’s very own Casa del Custode, then newly-renovate beach club Rada di Nora, and finally, back at Forte Village.

Attendees enjoyed an afternoon of Coastal Connections, hosted by Forte Village,  including go-karting, tennis and padel. Others explored further afield, with vineyard trips, a jeep tour, hiking expedition and an ancient ruins tour.

The memories

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What our community is saying

Of all the events and trade fairs we can attend as experts, I always try to attend M&I. The high level of professionalism in combination with the activities and the extraordinary evenings are simply great. The perfect platform!

Meike Schindler, Redlin Schindler

The event footprint

2.25 M

Overall impressions on our social channels during the campaign

150,000

Impressions on our social channels during the event

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar