ABOUT US
Industry innovators since 2004
Leading the way in MICE events
Over the years we’ve listened, evolved and perfected the trade show experience. The result? A much more effective way to network.
THE M&I STORY

THE TRADE SHOW TRANSFORMED
We disrupt the trade show by introducing a new event formula - the M&I Forum. A balance of one-to-one meetings and shared destination experiences proven to build deeper connections.

PIONEERING TECHNOLOGY
An industry first. We create our proprietary meeting scheduling software that connects buyers and suppliers according to their business preferences, facilitating more valuable connections.

A DEDICATED SHOW FOR HEALTHCARE
We launch the first event connecting healthcare professionals, where suppliers are selected and assessed for their level of healthcare compliance and receive training in healthcare requirements.

AI MATCHMAKING
We collaborate with a tech company, Grip, merging our meeting scheduling software with AI matchmaking tech and giving attendees more power than ever to create the most relevant connections.

LUXE: FOR HIGH-END INCENTIVES
Fulfilling a need in the industry. We create a dedicated space for buyers organising luxury incentives and VIP groups to connect with premium properties that cater to their specific requirements.

A CELEBRATION FOR THE INDUSTRY
M&I Fest Global is born, a boutique exhibition that combines the benefits of larger trade shows with the intimacy of our Forums. A show termed by MICE press as ‘the new era of trade shows’.
The numbers tell the story
Connecting the industry since 2004
YEARS
EVENTS
COUNTRIES
CONNECTIONS
Meet the team
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UPCOMING EVENTS
A global exhibition for the elite
of the MICE industry
14-16 April 2026 | Abu Dhabi
M&I Transatlantic Vienna
American Buyers
24 –28 Feb 2026 | Austria
M&I Transatlantic Vienna
24 –28 Feb 2026 | Austria
Foster new cross-continental business relationships
M&I LUXE Venice
Global curators
29 Mar – 1 Apr 2026 | Italy
M&I LUXE Venice
Global curators
29 Mar – 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
M&I Flagship Stockholm
UK & European buyers
17 – 20 Jun 2026 | Sweden
M&I Flagship Stockholm
UK & European buyers
17 – 20 Jun 2026 | Sweden
Grow your MICE network in Sweden's premier destination
M&I Healthcare Brighton
UK & European buyers
1 – 4 July 2026 | United Kingdom
M&I Healthcare Brighton
UK & European buyers
1 – 4 July 2026 | United Kingdom
The hub for healthcare events
M&I Flagship Nashville
American buyers
30 Aug – 2 Sept 2026 | USA
M&I Flagship Nashville
American buyers
30 Aug – 2 Sept 2026 | USA
Grow your MICE network in the USA's premier destination
M&I Flagship Algarve
UK & European buyers
4 – 7 Oct 2026 | Portugal
M&I Flagship Algarve
UK & European buyers
4 – 7 Oct 2026 | Portugal
Grow your MICE network in Portugal's premier destination
M&I Private Kitzbühel
UK & European buyers
18 – 21 Oct 2026 | Austria
M&I Private Kitzbühel
UK & European buyers
18 – 21 Oct 2026 | Austria
Grow your MICE network in Austria's premier destination
M&I LUXE Jamaica
Global curators
7-10 December 2026 | Jamaica
M&I LUXE Jamaica
Global curators
7-10 December 2026 | Jamaica
The must-attend event for luxury incentive travel professionals