ABOUT US
Industry innovators since 2004
Leading the way in MICE events
Over the years we've listened, evolved and perfected the trade show experience. The result? A much more effective way to network.
THE M&I STORY
THE TRADE SHOW TRANSFORMED
We disrupt the trade show by introducing a new event formula - the M&I Forum. A balance of one-to-one meetings and shared destination experiences proven to build deeper connections.
PIONEERING TECHNOLOGY
An industry first. We create our proprietary meeting scheduling software that connects buyers and suppliers according to their business preferences, facilitating more valuable connections.
A DEDICATED SHOW FOR HEALTHCARE
We launch the first event connecting healthcare professionals, where suppliers are selected and assessed for their level of healthcare compliance and receive training in healthcare requirements.
AI MATCHMAKING
We collaborate with a tech company, Grip, merging our meeting scheduling software with AI matchmaking tech and giving attendees more power than ever to create the most relevant connections.
LUXE: FOR HIGH-END INCENTIVES
Fulfilling a need in the industry. We create a dedicated space for buyers organising luxury incentives and VIP groups to connect with premium properties that cater to their specific requirements.
A CELEBRATION FOR THE INDUSTRY
M&I Fest Global is born, a boutique exhibition that combines the benefits of larger trade shows with the intimacy of our Forums. A show termed by MICE press as 'the new era of trade shows'.
THE POWER OF SCALE. THE ART OF CONNECTION.
Exclusively designed for the most senior decision-makers in the global MICE industry, M&I Expo is a new take on the exhibition format that prioritises quality, relevance, and measurable outcomes over scale alone.
The numbers tell the story
Connecting the industry since 2004
YEARS
Transforming the MICE industry
EVENTS
Catering to multiple MICE niches
COUNTRIES
Hosting M&I events worldwide
CONNECTIONS
Connecting global MICE professionals
Discover our ‘WHY’
Our manifestoMeet the team
Richard Barnes
CEO AT WORLDWIDE EVENTS
Paula Jurvanen
MANAGING DIRECTOR AT M&I
Elsa Harbourne
COO AT WORLDWIDE EVENTS
Heri Kashema
COMMERCIAL DIRECTOR AT M&I
Elsa Puiseux
DIRECTOR OF BUYER RELATIONS AT M&I
James Young
CREATIVE DIRECTOR AT WORLDWIDE EVENTS
Julia Regis
DIRECTOR OF FUTURE SOLUTIONS AT WORLDWIDE EVENTS
Duncan Custerson
GLOBAL DIRECTOR OF SALES AT M&I
Charity Massey
MARKETING DIRECTOR AT WORLDWIDE EVENTS
Adam Flanagan
HEAD OF DESIGN AT WORLDWIDE EVENTS
Loïc Connier
DIRECTOR OF EVENT MANAGEMENT AT WORLDWIDE EVENTS
Emma Fress
HEAD OF SYSTEMS & INNOVATION AT WORLDWIDE EVENTS
Urša Nered
HEAD OF CUSTOMER EXPERIENCE AT M&I
Eleanor Condry
HEAD OF HR AT WORLDWIDE EVENTS
Connect with us on Linkedin
Visit LinkedinUPCOMING EVENTS
M&I Expo
A global exhibition for the elite of the MICE industry
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M&I Flagship Nashville
Grow your MICE network in the USA's premier destination
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M&I Flagship Algarve
Grow your MICE network in Portugal's premier destination
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M&I Private Kitzbühel
Grow your MICE network in Austria's premier destination
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M&I LUXE Jamaica
The must-attend event for luxury incentive travel professionals
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M&I Flagship Marrakech
Grow your MICE network in Morocco's most immersive destination
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M&I Transatlantic Stockholm
Connecting North American buyers with European suppliers
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LUXE West Hollywood
The must-attend event for luxury incentive travel professionals
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LUXE Ibiza
The must-attend event for luxury incentive travel professionals
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M&I Flagship Šibenik
Grow your MICE network on Croatia's Adriatic coast
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M&I Healthcare Milan
The hub for healthcare events
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M&I Flagship Dallas
Grow your MICE network in the USA's premier destination
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M&I Healthcare Dallas
The hub for healthcare events
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