LUXE

West Hollywood

AMERICAN LUXURY BUYERS
11 – 14 April 2027
CA, USA
Join as a Luxury SupplierApply as a Luxury Buyer

Headline partners

Visit West Hollywood1 Hotel West Hollywood

Where luxury travel’s most coveted partnerships begin

Returning to the Americas, LUXE by M&I is the curated forum for luxury incentive travel, executive gatherings and high-value group experiences. LUXE is designed for discerning luxury travel incentives specialists, senior buyers, agency leaders and programme designers sourcing luxury incentives, executive retreats, VIP groups and exceptional experiences.

Through curated meetings, exceptional experiences and elevated hospitality, every interaction is crafted to strengthen relationships, elevate brand perception and generate high-value opportunities during the event itself.

Premium experiences are not simply added to the programme: they are how value is discovered, demonstrated and remembered.

120Elite luxury buyers
110Iconic hotels, destinations & DMCs
30Curated 1-2-1 signature meetings
3Days of elevated experiences & luxury hospitality
1Destination blending glamour & business
3,000+Valuable connections made across the event

This event is for you if...

01

…you want access to elite luxury travel decision-makers

Thirty pre-scheduled Signature Meetings connect you with influential advisors, designers and planners actively sourcing luxury incentive programmes and exceptional executive gatherings across the Americas.

02

…you want your value to be felt, not just explained

Signature Meetings help showcase your luxury properties, destinations and services in context, building the confidence that leads to proposals and new partnerships before the event ends.

03

…you believe exceptional relationships create exceptional business

The intimate format creates space for deeper conversations and shared experiences, building the trust that turns introductions into lasting partnerships.

04

…you want to be seen among the industry's most iconic names

Join a carefully curated collection of hotels, destinations and DMCs shaping the future of luxury travel and high-end incentive programmes.

05

…you want your brand showcased in a destination that inspires

West Hollywood's unique blend of hospitality, entertainment and culture creates the ideal setting to elevate your story and build relationships that extend beyond the event.

Join as a Luxury Supplier

Tailor your experience

Choose the plan that's right for your organisation. Contact our team to get started.

Standard exhibitor

The perfect way to put your brand in front of leading buyers and industry professionals. Connect with decision-makers, procurement teams, and event delegates — all in one place. Showcase your solutions, build meaningful relationships, and drive real business outcomes at LUXE West Hollywood.

What’s included:

  • Exhibition presence
  • Showcase your brand to qualified buyers
  • Connect with leading industry professionals
  • Priority support for your team
Talk to our team

Premium exhibitor

Limited options available

The Premium Exhibitor Packages provide an exhibitor with high value opportunities to maximize return on investment and increase engagement with event participants.

Benefits include an exhibitor table at the event for the 1-2-1 meetings, high profile brand visibility on site and premium exhibitor listings in event app Wyred. These added features help exhibitors connect with more buyers beyond their table and promote their brand to the whole delegate group.

What’s included:

  • Exhibitor table
  • Featured supplier placement on Wyred
  • Exclusive spotlight in buyer meeting emails
  • Concierge-level meeting programme curation
  • On-site branding within specific area or activation
  • Logo on event page within Premium Exhibitor carousel
  • Highlighted to delegates as part of core event programme
  • Enhanced Wyred listing in official event programme
  • Increased access to select buyer groups
  • Additional networking opportunities
  • Access to attendee data from sponsored activity
  • Lead-generation tools
Talk to our team

Elite sponsor

Get in touch to discuss our Elite Sponsorship Package, which provides premium brand exposure across both our American and European LUXE events. A global sponsorship offers a unique opportunity to align your organisation with the event's values while maximising your reach across multiple markets. Elite sponsors benefit from enhanced brand visibility through pre-event and on-site marketing, generate new business leads, and engage with a broader audience of industry professionals.

Talk to our team

Meet the suppliers driving the events industry forward

Destination

Why West Hollywood?

A hospitality landscape defined by modern luxury

A hospitality landscape defined by modern luxury

West Hollywood is home to multiple design-led luxury properties suited to private board meetings and high-end group stays, with strong emphasis on service, privacy and atmosphere.

Easy access for global business leaders

Easy access for global business leaders

Located between LAX and Burbank Airport, West Hollywood is a highly accessible international hub with smooth ground connections supporting efficient executive travel.

A creative hub for high-level networking

A creative hub for high-level networking

Known as the creative heart of Los Angeles, West Hollywood offers an exciting blend of high-end dining, iconic entertainment venues, and a walkable urban atmosphere, making it the perfect backdrop for senior leaders to connect and network beyond the meeting room.

Year-round climate for premium experiences

Year-round climate for premium experiences

Consistently warm weather enables rooftop events, outdoor dining and curated incentive experiences throughout the year, enhancing the value of every executive programme.

Our headline partners

Visit West HollywoodVisit West Hollywood

Visit West Hollywood

Visit West Hollywood is the official destination marketing organisation for West Hollywood, championing the destination as a leading hub for luxury hospitality, entertainment, and creative culture and offering local expertise, and the highest level of access and insight through powerful industry relationships.

With a strong focus on premium group experiences, high-end events and seamless visitor support, Visit West Hollywood plays a central role in connecting global event planners to the city’s most exceptional venues, hotels and experiences.

Your four-day experience in West Hollywood

A programme of 30 one-to-one Signature Meetings and Shared Experiences that combine business, networking, and destination discovery.

Who’s attending

Luxury buyers searching for exceptional properties to host high-end incentives, board meetings and celebratory events

Where our luxury buyers are from

Where our luxury buyers are from

Luxury buyer type

Agency

70%

Corporate

20%

Association

10%

Past luxury buyers include:

Headline Partners

Visit West Hollywood1 Hotel West Hollywood

Frequently asked questions

Your questions, answered.

LUXE by M&I is M&I's premium hosted buyer event format for the luxury travel and high-end hospitality industry, connecting carefully selected luxury buyers with luxury hotels, resorts, destinations and travel brands through pre-scheduled signature meetings, immersive experiences and elevated networking.
LUXE combines commercial value with an elevated programme of destination discovery, shared experiences and sophisticated soirees.

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