West Hollywood

LUXE by M&I is M&I's premium hosted buyer event format for the luxury travel and high-end hospitality industry, connecting carefully selected luxury buyers with luxury hotels, resorts, destinations and travel brands through pre-scheduled signature meetings, immersive experiences and elevated networking.
LUXE combines commercial value with an elevated programme of destination discovery, shared experiences and sophisticated soirees.

LUXE by M&I is a curated forum for luxury incentive travel, executive gatherings and high-value group experiences.
Bringing together luxury incentives specialists, executive retreat specialists, brand experience agencies and luxury travel designers with luxury properties and hotel brands for pre-scheduled signature meetings, shared experiences and sophisticated soirees.
LUXE is designed for deeper relationships, stronger alignment within luxury travel and more meaningful commercial outcomes.

LUXE West Hollywood is designed for luxury incentive specialists, luxury travel agencies, executive retreat specialists, brand experience agencies, luxury travel designers and high end tour operators who want to meet with luxury hotels, resorts, villas, destinations and DMCs looking to build high-value partnerships.
It is ideal for businesses focused on bespoke itineraries, VIP group travel and exceptional experiences.

Our luxury buyers are senior decision-makers, agency leaders and programme designers sourcing luxury incentives, executive retreats, VIP groups and exceptional experiences.
Every luxury buyer is individually qualified and vetted before being confirmed.

Every LUXE attendee is individually vetted to ensure strong commercial alignment, premium audience quality and a high-value event experience.
Luxury buyers must demonstrate active luxury travel sourcing needs across hotels, resorts, destinations, villas, DMCs and bespoke experiences, while luxury suppliers are selected based on their relevance, product quality and fit within the luxury leisure travel and high-end hospitality ecosystem.

Across three days you will enjoy an elevated programme of shared experiences, destination discovery, property showcases, and sophisticated soirees - moments designed so value is discovered and remembered not simply described.

West Hollywood blends design-led luxury hotels, iconic entertainment, high-end dining and a year-round climate, creating the ideal backdrop to showcase brands, build relationships and connect beyond the meeting room.

Qualified luxury buyers at LUXE West Hollywood receive accommodation, meals and curated luxury experiences.
Your package also includes a personalised diary of 30 curated 1-2-1 signature meetings, elevated networking opportunities and access to the full event programme, designed to combine efficient luxury sourcing with immersive destination discovery.
Qualified hosted buyers receive an airfare allowance towards their travel to and from the event.
The allowance varies by event and region and is confirmed as part of the registration process.

Luxury suppliers join LUXE West Hollywood through flexible participation options designed to connect luxury hotels, resorts, destinations and premium travel brands with carefully selected luxury buyers.
Participation includes a full diary of pre-scheduled 1-to-1 meetings, networking opportunities and curated experiences, with options to bring additional team members and explore sponsorship opportunities to increase visibility and maximise event impact.

Pre-event matchmaking usually begins around four weeks before LUXE West Hollywood starts.
Our Customer Experience team will guide you through completing your profile and sourcing preferences ahead of matchmaking opening, so our AI-powered matchmaking can recommend the most relevant luxury buyers, luxury suppliers and opportunities for your goals.
Meeting schedules are typically released one to two weeks before the event, once matching and supplier confirmations have been completed, giving you time to prepare for more focused and valuable conversations on site.

LUXE West Hollywood is built around a personalised diary of 30 curated 1-2-1 signature meetings per attendee, matched to your sourcing goals and business priorities, alongside networking and destination experiences.

Yes.
The No Repeat Meetings Guarantee applies across the whole M&I portfolio, not just repeat editions of the same event.
Every pre-scheduled 1-to-1 meeting you take at an M&I event is logged against your profile, so when your schedule is built the matchmaking excludes partners you have already met and prioritises new, relevant ones in their place.
You can still ask us to re-book a partner you want to continue a conversation with.

If you're unsure whether LUXE West Hollywood is the right fit for your business goals, our team can help.
We'll talk you through whether this edition, or another M&I format, is best suited to your audience, product and commercial objectives.
To discuss the best route for you, enquire as a Luxury Buyer or speak to us about Luxury Supplier participation.