M&I Flagship Dallas

Dallas sets the stage for the meetings and events industry at scale

American buyers
Aug 29 – Sept 1, 2027
TX, USA

Where the meetings industry meets at scale

One of North America's fastest-growing business events destinations, Dallas combines global connectivity, world-class infrastructure and a business-first mindset that makes it a natural home for meaningful commercial opportunities.

M&I Flagship brings together actively sourcing buyers and a broad mix of venues, destinations and event providers through a fully structured meetings programme designed to generate business at scale. Every meeting is pre-scheduled, every interaction is intentional and every conversation is built around live sourcing requirements.

Over three focused days, buyers gain efficient access to a diverse supplier landscape, while suppliers connect with qualified demand across agencies, corporate event teams and associations. The result is a proven format that helps buyers build shortlists faster, helps suppliers generate predictable pipeline and creates measurable business outcomes for both sides.

Dallas highway interchange aerial
130Qualified buyers actively sourcing
120Meetings & events suppliers, carefully curated
40Pre-scheduled 1-to-1 meetings
3Days built for business outcomes
5+Dallas experiences designed to build relationships
4,500+Valuable connections made across the event
Two delegates laughing during a one-to-one meeting at an M&I event
Buyer and supplier in a table meeting at an M&I event
Delegates networking over drinks at an M&I evening event
Two delegates shaking hands at an M&I event
Delegates applauding at an M&I dinner
Delegates chatting at an M&I networking reception
Delegates at a laptop meeting table beside an M&I banner

This event is for you if...

...you want access to active demand

Meet qualified buyers with live sourcing requirements through a curated appointment schedule built before you arrive.

...you want meetings, not missed opportunities

Forty pre-scheduled 1-2-1 appointments ensure your time is spent with relevant buyers, not spent searching for them.

...you want exposure across the meetings and events industry

Connect with agencies, corporate event teams and associations responsible for programs across multiple sectors, budgets and event types.

...you want opportunities that progress beyond the event

The format is designed to move buyers from evaluation to active consideration, creating the conditions for proposals, RFPs and new business opportunities.

...you value a level playing field

Without exhibition stands, footfall or visibility battles, every supplier competes on the quality of their conversations, their offering and their ability to meet buyer needs.

Join as a supplier

Tailor your experience

Choose the plan that's right for your organisation. Contact our team to get started.

Standard exhibitor

The perfect way to put your brand in front of leading buyers and industry professionals. Connect with decision-makers, procurement teams, and event delegates — all in one place. Showcase your solutions, build meaningful relationships, and drive real business outcomes at m&i Flagship Dallas.

What’s included:

  • Exhibition presence
  • Showcase your brand to qualified buyers
  • Connect with leading industry professionals
  • Priority support for your team
Talk to our team

Premium exhibitor

Limited options available

The Premium Exhibitor Packages provide an exhibitor with high value opportunities to maximize return on investment and increase engagement with event participants.

Premium exhibitors benefit from always on visibility across all 3 meeting days of the event with options including branded room signage, high profile activations and additional buyer access, ensuring repeated exposure to a highly engaged professional audience.

What’s included:

  • Exhibitor table
  • Featured supplier placement on Wyred
  • Exclusive spotlight in buyer meeting emails
  • Concierge-level meeting programme curation
  • Onsite branding within specific area or activation
  • Logo on event page within Premium Exhibitor carousel
  • Highlighted to delegates as part of core event programme
  • Enhanced Wyred listing in official event programme
  • Increased access to select buyer groups
  • Additional networking opportunities
  • Access to attendee data from sponsored activity
  • Lead-generation tools
Talk to our team

Elite sponsor

Get in touch to discuss our Elite Sponsorship Package, which provides premium brand exposure across both our Flagship and Transatlantic events. A global sponsorship offers a unique opportunity to align your organisation with the event's values while maximising your reach across multiple markets. Elite sponsors benefit from enhanced brand visibility through pre-event and on-site marketing, generate new business leads, and engage with a broader audience of industry professionals.

Talk to our team

Meet the suppliers driving the events industry forward

Destination

Why Dallas?

America's business powerhouse

America's business powerhouse

Dallas is one of North America's most influential business cities - home to global headquarters, major industries and one of the strongest regional economies in the United States. For MICE professionals, it offers scale, connectivity and commercial energy in equal measure.

Built for events of every size

Built for events of every size

At the heart of the city is the Kay Bailey Hutchison Convention Center, offering more than 1 million square feet of exhibition space, alongside a powerful network of convention hotels and event venues. Dallas offers the exceptional infrastructure and flexibility that make it a top US destination for global business events.

Connected to everywhere

Connected to everywhere

Dallas/Fort Worth International Airport is one of the busiest airports in the world providing exceptional domestic and international access. Once in the city, compact districts and efficient transport links make it easy to move between hotels, venues and entertainment areas, ensuring a seamless delegate experience.

A city built on culture and contrast

A city built on culture and contrast

Dallas offers far more than business infrastructure. The city is defined by distinct districts that shape its identity embracing live music and creativity, independent restaurants and premium dining experiences, through to culture and art. Together, this diversity creates a city that is as engaging socially as it is commercially powerful.

Your four-day experience in Dallas

A carefully curated program of 40 1-2-1 pre-scheduled meetings and exclusive experiences. Designed to help you build long-lasting business relationships.

Who’s attending

Event agencies, corporate planners, independent planners & association planners

Where our buyers come from

Where our buyers come from

Buyer type

Agency

70%

Corporate

20%

Association

10%

Past buyers include:

BCD Meetings & EventsBoston Consulting GroupBI WorldwideBrightspotCreative GroupFIRST
iCentivizIGTLabcorpMD GroupMeetings & Incentives WorldwideMorris Meetings & Incentives

Headline Partners

Omni Dallas HotelVisit Dallas

Event Partner

Live Nation Special Events

Frequently asked questions

Your questions, answered.

M&I Flagship is M&I's gold standard for MICE events.
A hosted buyer event format for the global meetings and events industry, connecting qualified event agencies, corporates and associations with hotels, destinations, DMCs and venues through pre-scheduled 1-to-1 meetings, destination experiences and structured networking.

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