M&I Flagship Marrakech

M&I Flagship is M&I's gold standard for MICE events.
A hosted buyer event format for the global meetings and events industry, connecting qualified event agencies, corporates and associations with hotels, destinations, DMCs and venues through pre-scheduled 1-to-1 meetings, destination experiences and structured networking.

M&I Flagship is M&I's largest traditional forum event, designed for broad MICE sourcing across hotels, destinations, DMCs and venues, making it ideal for buyers who want to compare multiple event solutions in one place.
Other M&I event formats are more specialised: M&I Private focuses on boutique and independent venues, M&I Luxe on premium incentive travel and luxury hospitality, M&I Healthcare on healthcare-compliant meetings, and M&I Transatlantic connects US buyers with European suppliers.
Each M&I format serves a clear sourcing need, with Flagship offering the broadest cross-category access across the meetings and events industry.

Qualified hosted buyers receive accommodation, transfers and all meals throughout the event dates, plus a personalised diary of 40 pre-scheduled 1-to-1 meetings.
Qualified hosted buyers receive an airfare allowance towards their travel to and from the event.
The allowance varies by event and region and is confirmed as part of the registration process.
There is no charge to any buyer.

Yes.
Hotel accommodation at the Mövenpick Hotel Mansour Eddahbi for the duration of the programme is part of the hosted buyer package, alongside meals and transfers.
Travel is supported through an airfare allowance, which varies by event and region.

Marrakech Menara Airport (RAK) is the main gateway, served by nearly 500 weekly flights connecting Marrakech to global hubs.
Airport transfers to and from the event are arranged for hosted buyers.

M&I Flagship Marrakech is designed for UK and European event agencies, corporates, associations and independent planners with active meetings, incentives and event sourcing needs.
Every hosted buyer is individually vetted to ensure supplier meetings are relevant, high-quality and commercially valuable.

M&I Flagship is built around a personalised diary of 40 pre-scheduled 1-to-1 meetings, matched to your sourcing goals and business priorities.
This gives buyers and suppliers focused face-to-face time with the most relevant connections, alongside networking and destination experiences.

Matchmaking opens in the weeks before the event once your profile and sourcing requirements are confirmed, so your diary is shaped around the partners most relevant to you.

Meeting schedules are typically released one to two weeks before the event, once matching and supplier confirmations have been completed.

M&I Flagship Marrakech combines business with immersive destination-led experiences designed to help buyers and suppliers connect beyond the meeting table.
Experiences will be revealed closer to the event, with participation confirmed on a first come, first served basis.
From curated networking moments to authentic local experiences, the programme is built to showcase Marrakech's culture, hospitality and event potential while creating stronger business relationships.

Suppliers can join M&I Flagship Marrakech through flexible participation options, including full tables for a complete diary of pre-scheduled 1-to-1 meetings, or shared tables for businesses sharing attendance, ideal for hotel groups showcasing multiple properties or convention bureaux representing a wider destination offering.
Suppliers can also bring additional team members at a small additional fee and explore sponsorship opportunities to increase visibility and maximise event impact.
Our team can help recommend the best setup based on your business goals.

Before the event, buyers and suppliers complete their profile and meeting preferences on Wyred, M&I's event platform.
M&I's AI-powered matchmaking and our meetings team use those preferences, together with your history of past M&I meetings, to build a personalised diary of pre-scheduled 1-to-1 meetings with the most relevant partners.
Meeting schedules are typically released one to two weeks before the event, once matching and supplier confirmations have been completed.

Yes.
The No Repeat Meetings Guarantee applies across the whole M&I portfolio, not just repeat editions of the same event.
Every pre-scheduled 1-to-1 meeting you take at an M&I event is logged against your profile, so when your schedule is built the matchmaking excludes partners you have already met and prioritises new, relevant ones in their place.
You can still ask us to re-book a partner you want to continue a conversation with.

If you're unsure whether M&I Flagship Marrakech is the right fit for your sourcing or sales goals, our team can help.
We'll talk you through whether this edition, or another M&I format, is best suited to your business, audience and event objectives.
To discuss the best route for you, enquire as a buyer or speak to us about supplier participation.