A look back on
LUXE
Mykonos | 16-19 May 2025
Looking back at LUXE Mykonos 2025
For this year’s second instalment of LUXE, we brought together curators and luxury providers for a few intimate days of connection, in Greece’s most exclusive island.
LUXE in numbers
Of exhibitors said LUXE by M&I offered great potential ROI

Overall event score from delegates
Average number of enquiries given by buyers during Luxe by M&I
The Programme

Where luxury curators and providers gather
This May, we ventured to the breathtaking island of Mykonos to connect only the best global curators and international providers.
Across three days, delegates engaged in one-to-one meetings with our handpicked guest list, networked at elegant soirées, and experienced the magic of Mykonos through curated activities that showcased its allure as an unforgettable incentive travel destination.

A curated programme to match its clientele
Delegates indulged in the contemporary luxury offered by our host, Myconian Collection. Nestled in the hillside above a glistening bay, guests experienced a range of properties. Signature meetings took place at the Myconian Imperial Hotel.
Elevated soirées took place at DEOS Mykonos, Kalesma Mykonos, and Royal Myconian, each showcasing their stylish interiors, impressive service and incentive capabilities.
Shared Experiences gave our guests the opportunity to immerse themselves in authentic Greek culture while strengthening their connections. Experiences ranged from a yacht tour and a wine and olive oil tasting to horse riding on the beach and scuba diving.
What our community is saying
The entire event was truly phenomenal from an entertainment perspective. The atmosphere, the programme, and the overall experience were all exceptionally well curated.
Dustin Hoffman, HGH Hotelgesellschaft mbH Tortue Hamburg
Event partners




The event footprint
Overall impressions on our social channels during the campaign
Impressions on our social channels during the event
Buyers who attended
Buyer geographic breakdown
The regions they were from

Buyer types
Types of companies they were from

Suppliers who attended
Supplier geographic breakdown
The regions they were from

Supplier types
Types of companies they were from




