A look back on

LUXE

Mykonos | 16-19 May 2025

Looking back at LUXE Mykonos 2025

For this year’s second instalment of LUXE, we brought together curators and luxury providers for a few intimate days of connection, in Greece’s most exclusive island.

3
days
95
curators
94
tables
3000
meetings

LUXE in numbers

74%

Of exhibitors said LUXE by M&I offered great potential ROI

97/100

Overall event score from delegates

6RFPS

Average number of enquiries given by buyers during Luxe by M&I

The Programme

Where luxury curators and providers gather

Where luxury curators and providers gather

This May, we ventured to the breathtaking island of Mykonos to connect only the best global curators and international providers.

Across three days, delegates engaged in one-to-one meetings with our handpicked guest list, networked at elegant soirées, and experienced the magic of Mykonos through curated activities that showcased its allure as an unforgettable incentive travel destination.

A curated programme to match its clientele

A curated programme to match its clientele

Delegates indulged in the contemporary luxury offered by our host, Myconian Collection. Nestled in the hillside above a glistening bay, guests experienced a range of properties. Signature meetings took place at the Myconian Imperial Hotel.

Elevated soirées took place at DEOS Mykonos, Kalesma Mykonos, and Royal Myconian, each showcasing their stylish interiors, impressive service and incentive capabilities.

Shared Experiences gave our guests the opportunity to immerse themselves in authentic Greek culture while strengthening their connections. Experiences ranged from a yacht tour and a wine and olive oil tasting to horse riding on the beach and scuba diving.

The memories

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What our community is saying

The entire event was truly phenomenal from an entertainment perspective. The atmosphere, the programme, and the overall experience were all exceptionally well curated.

Dustin Hoffman, HGH Hotelgesellschaft mbH Tortue Hamburg

Event partners

The event footprint

940,000+

Overall impressions on our social channels during the campaign

94,000

Impressions on our social channels during the event

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar