A look back on
LUXE
Lake Louise | 24-27 Mar 2025
Looking back at LUXE Lake Louise 2025
For our first LUXE by M&I event in the 2025 calendar, we brought together curators and luxury providers, with the stunning backdrop of the Canadian Rockies
LUXE in numbers
Of exhibitors said LUXE by M&I offered great potential ROI
Overall event score from delegates
Average number of enquiries given by buyers during Luxe by M&I
The Programme
Where luxury incentive travel professionals connect
This March we headed to the stunning destination of Lake Louise, in Canada, to bring together our American luxury providers with top curators.
Over three days, the delegates had one-to-one meetings with the exclusive guestlist we'd curated, enjoyed elegant soirées to build on those relationships outside of the meeting room and got a taste of this incredible incentive travel destination for themselves through shared experiences.
An opulent backdrop for an opulent event
Fairmont Chateau Lake Louise offered the ideal setting for LUXE Lake Louise, with its plethora of high-end accommodation, meeting space, amenities and breath-taking lakeside location.
The distinguished soirées took place at Brewster Barn, Banff Gondola, Fairmont Banff Springs and Fairmont Chateau Lake Louise, each showcasing the culture and the outstanding scenery.
There were a number of shared experiences, each giving our delegates the chance to explore the luxurious side of Lake Louise. Skiing, snow tubing and snowshoeing were all on the agenda, as well as an unforgettable ice walk through the Johnston Canyon.
What our community is saying
LUXE by M&I is unlike any other event I've attended in the luxury travel space. What made it truly stand out was the energy, the quality of the attendees, and the opportunity to build genuine connections.
Michelle Rodriguez Suarez, Riverside Collection GmbH & Co.KG
Event partners
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Impressions on our social channels during the event
Buyers who attended
Buyer geographic breakdown
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Suppliers who attended
Supplier geographic breakdown
The regions they were from
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