Buyers and suppliers in a one-to-one meeting at an M&I event

A look back on

M&I Transatlantic Vienna 2026

24 – 28 Feb 2026 | Austria

Where high-value meetings turn into measurable business

M&I Transatlantic Vienna 2026 brought together senior US planners and leading European suppliers in a highly curated environment designed to deliver one thing: real business outcomes. Across three days, attendees took part in pre-scheduled, targeted one-to-one meetings—connecting complementary markets and generating tangible commercial opportunities.

Purpose-built for transatlantic business, the event enabled planners to efficiently source European partners, while giving suppliers direct access to pre-qualified North American demand. With tailored matchmaking, structured meetings, and a carefully balanced buyer-to-supplier ratio, M&I delivered an environment where connections converted into meaningful, measurable results.

At a glance

8.89

Buyer Net Promoter Score (NPS)

8.26

Supplier Net Promoter Score (NPS)

Average RFPs generated per buyer

2.5

Average RFP opportunities received per supplier

4,407

Total meetings delivered

0.11%

Meeting no-show rate

109 / 176

Buyer-to-supplier ratio

Designed for impact — for both sides of the market

M&I is built to deliver value on both sides of the marketplace—ensuring buyers find the right partners, and suppliers generate real commercial opportunities.

Generate real pipeline, not just visibility

M&I is designed to deliver high-quality interactions that convert into meaningful commercial opportunities.

Key outcomes

4,407

Average meetings delivered

4.1

Buyer quality score

4.1

Meeting relevancy

4.4

Event importance

What this means

Direct access to senior, decision-making planners

Highly targeted conversations

Strong alignment between buyer needs and supplier offering

Who attended

Supplier type

47.7%

Hotel

30.1%

Hotel Group

7.4%

CVB / Tourism Board

7.4%

DMC

2.8%

Unique Venue

1.7%

Convention Centre

Geographic breakdown

13.1%

Spain

8.5%

Germany

6.8%

Austria

6.8%

Italy

6.8%

United Kingdom

6.3%

France

4.5%

Portugal

Netherlands

Switzerland

3.4%

Croatia

3.4%

Hungary

2.8%

Greece

2.3%

Czech Republic

Participant feedback

“M&I Transatlantic stands out as one of the most results-driven events in the industry. The pre-scheduled meetings are genuinely well-matched, the buyer's quality is excellent, and the organization is seamless from start to finish.”

Albergaria MargaridaProject Travel & Events

“As a Vienna-based hotel supplier, it was a genuine pleasure to take part in the M&I event and to welcome so many international MICE professionals to our city. The event was exceptionally well organised and fostered a warm, dynamic atmosphere that encouraged truly productive meetings.”

Marchich MarcelloInterContinental Vienna

“I really enjoy attending M&I Events due to the great combination of productive meetings, interactive activities, and great networking opportunities.”

Aher PaulSheraton Frankfurt Airport Hotel & Conference Center Frankfurt Airport Marriott