Find the right M&I global MICE event for your meetings, incentives, conferences and events goals

M&I runs hosted buyer events across multiple formats, regions and specialist sectors — including meetings and events, luxury travel and healthcare — helping buyers and suppliers connect through pre-scheduled meetings, shared experiences and long-term business opportunities.

M&I event calendar

M&I event formats compared

M&I Forums runs six hosted buyer event formats for the meetings, incentives, conferences and events industry. Each is designed for a particular buyer audience, market and type of business. Meeting numbers are pre-scheduled one-to-one meetings per attendee; buyer and supplier numbers vary by edition and are published on each event page.

FormatBuyersSuppliersMeetings per attendeeUpcoming editions
M&I FlagshipCorporate event planners, agencies and procurement teams sourcing venues, destinations and event services. Buyer markets: UK & European buyers; American buyers; UK buyers.Hotels, venues, destinations, DMCs and event service providers from across the global meetings and events sector.40
pre-scheduled 1-to-1 meetings
M&I PrivateEvent planners and agencies seeking unique venues, independent properties and character-led event experiences. Buyer markets: UK & European buyers.Premium properties and independent venues of character.40
pre-scheduled 1-to-1 meetings
  • Sicily, 13 – 16 October 2027
LUXE by M&ILuxury incentive agencies, executive retreat specialists, brand experience agencies and luxury travel designers. Buyer markets: Global luxury buyers; American luxury buyers.Luxury hotels, resorts, destinations, and premium travel brands.30
curated signature meetings
M&I HealthcarePharmaceutical companies, medtech organisations, healthcare event planners and medical congress specialists. Buyer markets: UK & European buyers; American buyers.Compliant venues, specialist agencies, healthcare suppliers and service providers supporting regulated meetings.35
pre-scheduled 1-to-1 meetings
  • Milan, 27 – 30 June 2027
  • Dallas, 29 August – 1 September 2027
M&I TransatlanticNorth American corporate planners, agencies and procurement teams sourcing European meetings and events solutions. Buyer markets: American buyers.European hotels, venues, destinations and DMCs looking to connect with qualified North American demand.40
pre-scheduled 1-to-1 meetings
M&I ExpoEvent planners, agencies, procurement teams and sourcing professionals exploring a broad range of suppliers. Buyer markets: Global buyers.Hotels, venues, destinations, DMCs and event service providers looking to build reach and generate new business.Exhibition format — see expo.mi-forums.com

Explore M&I’s event formats

Compare M&I’s hosted buyer event formats across meetings and events, luxury travel and healthcare — and find the format best suited to your region, sector and business objectives.

The gold standard for MICE events

The gold standard for MICE events

M&I Flagship is M&I’s core hosted buyer format for the global meetings and events industry, combining pre-scheduled meetings, networking and destination immersion. Designed to support broad sourcing, relationship building and business growth across multiple markets.

Who attends

Buyers

Corporate event planners, agencies and procurement teams sourcing venues, destinations and event services.

Suppliers

Hotels, venues, destinations, DMCs and event service providers from across the global meetings and events sector.

Best for

Broad market accessDestination-led business developmentMulti-market partnershipsHigh-volume meetings opportunities

Upcoming Flagship events

Frequently asked questions

Your questions,
answered.

A hosted buyer event brings qualified buyers and suppliers together through pre-scheduled one-to-one meetings, networking and destination experiences. Qualified buyers attend as hosted guests, with accommodation and meals during the event included, while suppliers pay a participation fee to access targeted business opportunities. Qualified hosted buyers receive an airfare allowance towards their travel to and from the event. The allowance varies by event and region and is confirmed as part of the registration process.

Each M&I event is built around a personalised schedule of pre-scheduled one-to-one meetings, matched to your sourcing goals, alongside structured networking and destination experiences. Buyers and suppliers connect ahead of the event so every conversation on-site is relevant and commercially valuable.

Meetings are pre-scheduled one-to-one meetings per attendee and are set by format: M&I Flagship (Europe and US editions), M&I Private and M&I Transatlantic include 40; M&I Healthcare includes 35; LUXE by M&I includes 30 curated signature meetings. M&I Expo is an exhibition format, with details at expo.mi-forums.com.

M&I runs a family of complementary formats — Expo, Flagship, Transatlantic, Private, Healthcare and LUXE — each tuned to a particular region, sector or sourcing need. That lets you choose the environment, audience and scale that best fits your business objectives.

M&I events bring together qualified meetings and events buyers — corporate planners, agencies, associations and procurement teams — with hotels, venues, destinations, DMCs and event service providers from across the global MICE industry.

Start with your region, sector and the type of business you want to do. Flagship suits broad multi-market sourcing, Private and LUXE suit premium and boutique needs, Healthcare serves the medical sector, and Transatlantic connects North America with Europe. Our team can recommend the best fit if you're unsure.

Yes. Many buyers and suppliers attend multiple M&I events across different regions each year to broaden their network and pipeline. Eligibility is confirmed per event to make sure each programme remains relevant and high-quality.

Buyers and suppliers span corporate, agency, association and incentive travel sectors, with dedicated formats for the healthcare and pharmaceutical industry and for luxury MICE.

Unlike an open trade-show floor, M&I events are built around a curated, pre-scheduled meeting programme. Every attendee is vetted, and meetings are matched in advance, so your time is spent with the most relevant connections rather than chance encounters.

Yes. Suppliers can take part in multiple M&I formats and editions across the year through flexible participation options, including full and shared tables and sponsorship opportunities. Our team can help recommend the right mix for your goals.

We carefully curate your schedule to ensure that no matter how many M&I events you attend across the calendar year, you will not have the same meeting twice. That's the M&I guarantee. The more events you attend, the more detailed a profile we build of you, and the better we are able to curate your schedule. We achieve this through smart matchmaking technology and the support of a hands-on team who care about the quality and relevance of your meetings.

If you're unsure which M&I format or edition is right for you, our team can help. We'll talk you through your region, sector and objectives and recommend the best route, whether you're attending as a buyer or participating as a supplier.

Upcoming events

LUXE Jamaica

7 – 10 December 2026, Jamaica

Global luxury buyersHalf Moon Resort
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M&I Flagship Marrakech

7 – 10 February 2027, Morocco

UK & European buyersMövenpick Hotel Mansour
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M&I Transatlantic Stockholm

27 Feb – 3 March 2027, Sweden

American buyersClarion Hotel Sign
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M&I Expo Abu Dhabi

5 – 7 Apr 2027, Abu Dhabi

Global buyersADNEC Centre Abu Dhabi
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LUXE West Hollywood

11 – 14 Apr 2027, CA, USA

American luxury buyers1 Hotel West Hollywood
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LUXE Ibiza

26 – 29 April 2027, Spain

Global luxury buyersBless Ibiza The Site
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M&I Flagship Šibenik

16 – 19 June 2027, Croatia

UK & European buyersAmadria Park
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M&I Healthcare Milan

27 – 30 June 2027, Italy

UK & European buyersMarriott Hotel Milan
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M&I Flagship Dallas

Aug 29 – Sept 1, 2027, TX, USA

American buyersOmni Dallas
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M&I Healthcare Dallas

Aug 29 – Sept 1, 2027, TX, USA

American buyersOmni Dallas
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M&I Private Sicily

13 – 16 Oct 2027, Italy

UK & European buyersGrand Palladium Sicilia Resort & Spa
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M&I Flagship Gran Canaria

2 – 5 December 2027, Spain

UK buyersLopesan Baobab Resort
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