M&I buyer audience data hub

Looking to understand who you can expect to meet at our different event formats?

Explore the pages below to see detailed insights from our buyer audience, across key sectors and regions, by M&I event type.

M&I General EU

Overview of European general buyer audience trends and insights

M&I General US

Explore The Americas general buyer audience, with key data and analysis

LUXE EU

Explore our bespoke data on European luxury curators from LUXE by M&I

LUXE US

See insights into the The Americas luxury curators who attended LUXE by M&I

Healthcare EU

Gain insights of profiles, priorities and behaviours of European healthcare buyers

Healthcare US

Understand the US healthcare buyer landscape

Private

A deep dive into the European private buyer segment

UPCOMING EVENTS

M&I Expo

M&I Expo

Global MICE industry

5–7 April 2027 | Abu Dhabi

A global exhibition for the elite of the MICE industry

M&I Flagship Nashville

M&I Flagship Nashville

American buyers

30 Aug – 2 Sept 2026 | USA

Grow your MICE network in the USA's premier destination

M&I Flagship Algarve

M&I Flagship Algarve

UK & European buyers

4 – 7 Oct 2026 | Portugal

Grow your MICE network in Portugal's premier destination

M&I Private Kitzbühel

M&I Private Kitzbühel

UK & European buyers

18 – 21 Oct 2026 | Austria

Grow your MICE network in Austria's premier destination

M&I LUXE Jamaica

M&I LUXE Jamaica

Global curators

7–10 December 2026 | Jamaica

The must-attend event for luxury incentive travel professionals

M&I Flagship Marrakech

M&I Flagship Marrakech

UK & European buyers

7 – 10 February 2027 | Morocco

Grow your MICE network in Morocco's most immersive destination

M&I Transatlantic Stockholm

M&I Transatlantic Stockholm

UK & EU buyers

27 Feb – 3 March 2027 | Sweden

Connecting North American buyers with European suppliers

LUXE West Hollywood

LUXE West Hollywood

Global curators

11 – 14 April 2027 | CA, USA

The must-attend event for luxury incentive travel professionals

LUXE Ibiza

LUXE Ibiza

Global curators

26 – 29 April 2027 | Spain

The must-attend event for luxury incentive travel professionals

M&I Flagship Šibenik

M&I Flagship Šibenik

UK & European buyers

16 – 19 June 2027 | Croatia

Grow your MICE network on Croatia's Adriatic coast

M&I Healthcare Milan

M&I Healthcare Milan

UK & European buyers

27 – 30 June 2027 | Italy

The hub for healthcare events

M&I Flagship Dallas

M&I Flagship Dallas

American buyers

29 Aug – 1 Sep 2027 | TX, USA

Grow your MICE network in the USA's premier destination

M&I Healthcare Dallas

M&I Healthcare Dallas

American buyers

29 Aug – 1 Sep 2027 | TX, USA

The hub for healthcare events

See where we're going in 2027

View our event calendar