Our summer Flagship took place in one of Europe’s most established, vibrant and diverse capitals. Lisbon was the perfect setting for new business relationships to flourish.
Of exhibitors said M&I Flagship offered great potential ROI
Overall event score
from our buyers
Average number of enquiries given by buyers during M&I Flagship
Tailored to every MICE industry need, these premier gatherings offer unmatched ROI, uniting top buyers and suppliers for three days of impactful one-to-one meetings and immersive networking, setting the benchmark for connection and business success.
Our budding newcomers kicked off our three-day programme with a welcome drink to introduce them to the team and their assigned buddies at one of our two host properties, EPIC SANA Lisboa.
Attendees took part in their one-to-one pre-scheduled meetings at EPIC SANA Marquês. Our meetings are matched based on our attendees’ preferences which they can tailor themselves, ensuring our meetings are as productive as possible.
Evenings took place across Lisbon’s plethora of premium spaces, from a welcome dinner at the plush Estufa Fria Botanical and an evening at Monsanto Secret Spot’s secret garden to a farewell at SUD Lisboa for a golden hour to remember.
Our destination activities perfectly captured the spirit of Lisbon, from a tile painting class and a pastel de nata masterclass to a Tagus River cruise and a Sintra tour, there was something for everyone.
Lisbon was a “must-attend” MICE event for buyers seeking new suppliers for contracting and cementing relationships through meaningful cultural and social encounters on top of the focused business meetings all contained within 3 days!”
Sheila Riikonen, Sunbee Europe
Lisbon was the perfect cohesion of well-tailored meetings to align with our clients’ needs and an exploration of Lisbon in a unique way to show a variety of opportunities to put forward to clients. I made valuable connections with suppliers throughout the event.”
Hannah Dodds, Square Fish Events
My experience in Lisbon was truly outstanding. The event brought together a wide range of high-quality exhibitors, allowing me to connect with top industry professionals.”
Claudia Sylla, Sylla Events
I would like to highlight the effectiveness of the M&I platform. When you put in the effort before the event—filtering, researching, and reaching out to buyers—the payoff comes in the form of meaningful meetings that are both engaging and full of potential.”
Fabio Lomeña, H10 Hotels
M&I is a trusted brand. I have been attending their events for 10 years. I always know what to expect, in terms of the quality of buyers, organisation and destinations. They achieve the perfect balance between serious meetings and networking.”
Paulo Almeida, DP LISBOA
It was my first M&I Forum and I found it to be an amazing blend of work and networking as well as a great opportunity for people to discover the beauty that is my hometown, Lisboa. The fact that it focuses on MICE buyers is just what we were looking for.”
Mariana Carrão, InterContinental Lisbon
Overall impressions on our social
channels during the campaign
Impressions on our social channels during the event
Types of companies were buyers are from
Types of companies supplier were from
The regions our buyers are from
Types of companies our buyers are from
$4.2m average annual budget per buyer per event
The regions our suppliers at M&I Flagship Lisbon were from
Explore the types of organisations our suppliers at this event were representing
Global buyers
16-20 Mar 2025 | Morocco
American curators
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
