ABOUT US

Industry innovators since 2004

Leading the way in MICE events

Over the years we’ve listened, evolved and perfected the trade show experience. The result? A much more effective way to network.

THE M&I STORY

2004
THE TRADE SHOW TRANSFORMED

We disrupt the trade show by introducing a new event formula - the M&I Forum. A balance of one-to-one meetings and shared destination experiences proven to build deeper connections.

2010
PIONEERING TECHNOLOGY

An industry first. We create our proprietary meeting scheduling software that connects buyers and suppliers according to their business preferences, facilitating more valuable connections.

2018
A DEDICATED SHOW FOR HEALTHCARE

We launch the first event connecting healthcare professionals, where suppliers are selected and assessed for their level of healthcare compliance and receive training in healthcare requirements.

2019
AI MATCHMAKING

We collaborate with a tech company, Grip, merging our meeting scheduling software with AI matchmaking tech and giving attendees more power than ever to create the most relevant connections.

2022
LUXE: FOR HIGH-END INCENTIVES

Fulfilling a need in the industry. We create a dedicated space for buyers organising luxury incentives and VIP groups to connect with premium properties that cater to their specific requirements.

2024
A CELEBRATION FOR THE INDUSTRY

m&i Fest Global is born, a boutique exhibition that combines the benefits of larger trade shows with the intimacy of our Forums. A show termed by MICE press as ‘the new era of trade shows’.

The numbers tell the story

Connecting the industry since 2004

YEARS
Transforming the MICE industry
EVENTS
Catering to multiple MICE niches
COUNTRIES
Hosting M&I events worldwide
CONNECTIONS
Connecting global MICE professionals

Discover our ‘WHY’

Meet the team

Richard Barnes

CEO AT WORLDWIDE EVENTS

Elsa Harbourne

COO AT WORLDWIDE EVENTS

Heri Kashema

COMMERCIAL DIRECTOR AT M&I

Elsa Puiseux

DIRECTOR OF BUYER RELATIONS AT WORLDWIDE EVENTS

James Young

CREATIVE DIRECTOR AT WORLDWIDE EVENTS

Julia Regis

DIRECTOR OF FUTURE SOLUTIONS AT WORLDWIDE EVENTS

Paula Jurvanen

DIRECTOR OF OPERATIONS AT WORLDWIDE EVENTS

Charity Massey

MARKETING DIRECTOR AT WORLDWIDE EVENTS

Gregory Taylor

HEAD OF MARKETING AT M&I

Adam Flanagan

HEAD OF DESIGN AT WORLDWIDE EVENTS

Duncan Custerson

HEAD OF SALES AT M&I

Loïc Connier

HEAD OF EVENT MANAGEMENT AT WORLDWIDE EVENTS

Emma Fress

HEAD OF DIGITAL PRODUCTS & CUSTOMER SUCCESS AT WORLDWIDE EVENTS

Urša Nered

HEAD OF BUYER EXPERIENCE AT WORLDWIDE EVENTS

Eleanor Condry

HEAD OF HR AT WORLDWIDE EVENTS

Connect with us on Linkedin

UPCOMING EVENTS

See where we’re going next

FEATURED EVENTS

M&I Fest Global Marrakech

Global Buyers
16-20 Mar 2025 | Morocco

M&I Fest Global Marrakech

The must-attend event for MICE
Learn more

Luxe Lake Louise

UK & EU buyers
24-27 Mar 2025 | Canada

Luxe Lake Louise

Connect with luxury incentive travel professionals in Canada’s premier incentive destination
Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.