ABOUT US
Industry innovators since 2004
Leading the way in MICE events
Over the years we’ve listened, evolved and perfected the trade show experience. The result? A much more effective way to network.
THE M&I STORY
THE TRADE SHOW TRANSFORMED
We disrupt the trade show by introducing a new event formula - the M&I Forum. A balance of one-to-one meetings and shared destination experiences proven to build deeper connections.
PIONEERING TECHNOLOGY
An industry first. We create our proprietary meeting scheduling software that connects buyers and suppliers according to their business preferences, facilitating more valuable connections.
A DEDICATED SHOW FOR HEALTHCARE
We launch the first event connecting healthcare professionals, where suppliers are selected and assessed for their level of healthcare compliance and receive training in healthcare requirements.
AI MATCHMAKING
We collaborate with a tech company, Grip, merging our meeting scheduling software with AI matchmaking tech and giving attendees more power than ever to create the most relevant connections.
LUXE: FOR HIGH-END INCENTIVES
Fulfilling a need in the industry. We create a dedicated space for buyers organising luxury incentives and VIP groups to connect with premium properties that cater to their specific requirements.
A CELEBRATION FOR THE INDUSTRY
m&i Fest Global is born, a boutique exhibition that combines the benefits of larger trade shows with the intimacy of our Forums. A show termed by MICE press as ‘the new era of trade shows’.
The numbers tell the story
Connecting the industry since 2004
YEARS
EVENTS
COUNTRIES
CONNECTIONS
Meet the team
Duncan Custerson
HEAD OF SALES AT M&I
Emma Fress
HEAD OF DIGITAL PRODUCTS & CUSTOMER SUCCESS AT WORLDWIDE EVENTS
Connect with us on Linkedin
UPCOMING EVENTS
M&I Flagship Brooklyn
American buyers9 – 12 Feb 2025 | United States
M&I Flagship Brooklyn
American buyers9 – 12 Feb 2025 | United States
Elevate your business at the first ever MICE showcase event in Brooklyn, NYC
90
suppliers100
buyersM&I Fest Global Marrakech
Global buyers
16 – 20 Mar 2025 | Morocco
M&I Fest Global Marrakech
Global buyers
16 – 20 Mar 2025 | Morocco
Reach a global audience at our boutique exhibition
250
suppliers
320
buyers
Luxe Lake Louise
American buyers
24 – 27 Mar 2025 | Canada
Luxe Lake Louise
American buyers
24 – 27 Mar 2025 | Canada
Connect with luxury incentive travel professionals in Canada’s premier incentive destination
100
suppliers
100
buyers
Luxe Mykonos
UK & EU buyers16 – 19 May 2025 | Greece
Luxe Mykonos
UK & EU buyers
16 – 19 May 2025 | Greece
Discover Europe’s most exclusive incentive destination while growing your high-end network
90
suppliers
100
buyers
M&I Healthcare Gothenburg
UK & EU buyers29 Jun – 2 Jul 2025 | Sweden
M&I Healthcare Gothenburg
UK & EU buyers29 Jun – 2 Jul 2025 | Sweden
Transform your healthcare events business
120
suppliers130
buyersM&I Express Zagreb
UK & EU buyers
27 – 29 Aug 2025 | Croatia
M&I Express Zagreb
UK & EU buyers
27 – 29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
120
suppliers
130
buyers
M&I Private Davos
UK & EU buyers28 Sep – 1 Oct 2025 | Switzerland
M&I Private Davos
UK & EU buyers28 Sep – 1 Oct 2025 | Switzerland
An intimate event showcasing singular properties of character
90
suppliers100
buyersM&I Flagship Antalya
UK & EU buyers12 – 16 Oct 2025 | Türkiye
M&I Flagship Antalya
UK & EU buyers
12 – 16 Oct 2025 | Türkiye
Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination
140
suppliers
150
buyers
M&I Transatlantic Madrid
19 –23 Oct 2025 | Spain
M&I Transatlantic Madrid
19 –23 Oct 2025 | Spain
Foster new cross-continental business relationships
100
suppliers
110
buyers
M&I Flagship Dubai
UK & EU buyers30 Nov – 4 Dec 2025 | UAE
M&I Flagship Dubai
UK & EU buyers
30 Nov – 4 Dec 2025 | UAE
Discover the Pearl of the Middle East while building lasting MICE connections
150
suppliers
160
buyers
Luxe Bodrum
2 – 5 Oct 2024 | TürkiyeLuxe Bodrum
2 – 5 Oct 2024 | Türkiye
The ultimate gathering for luxury MICE events and high-end incentives
140
suppliers
150
buyers
M&I VIP Costa Mujeres 24
17 –20 Nov 2024 | MexicoM&I VIP Costa Mujeres 24
17 –20 Nov 2024 | Mexico
Grow your senior-level MICE network in the Mexican Caribbean
70
suppliers
80
buyers