M&I Fest Global, Marrakech

Global buyers | 16-20 March 2025 | Morocco

DEVELOP. EXPLORE. CELEBRATE

M&I Fest Global Marrakech | 16 – 20 March 2025 | Morocco

The must-attend event for MICE

Discover the boutique exhibition that’s got the industry talking – and our most successful event to date. Launched in 2024, M&I Fest is a fresh take on the traditional MICE trade show, combining the choice of an exhibition with the proven ROI power of our Forums.

DAYS
Filled with opportunities for networking
MEETINGS
Tailored to your business needs
SUPPLIER TABLES
Global MICE destinations and international hotel brands
BUYERS
Of the highest quality from across the globe
HEADLINE EVENT PARTNERS

Why you won’t want to miss M&I Fest

Attracting a global audience

M&I Fest attracts the highest-quality MICE buyers & suppliers. All our attendees are rigorously reference checked to ensure we bring you the most valuable business. 

The highest ROI per meeting

Meetings at M&I are the best in the business. You get a personalised meeting schedule matched by AI technology, and the support of our onsite meeting management team, ensuring a less than 1% buyer no-show rate. The lowest in the industry. 

A programme built for business

Every moment of the event programme is designed to create connections and give you unlimited access; from your curated meeting schedule to inspiring afternoons and spectacular evenings. 

Created to maximise brand visibility

Fest provides you with a creative platform unlike any other in the MICE market. We’ll help you get the attention of the industry’s best buyers – your brand, your way.

Talk to us about a branded Studio or Pavilion

NETWORKING THREE WAYS

Mornings of meetings 

Engage in 40 curated 1-2-1 meetings with support from our onsite meeting management team. 

Afternoons of adventure

Build authentic connections and see the MICE highlights of the destination through 'Pathways' of cultural activities and exclusive site visits. 

Nights of connection

Lasting business relationships are built through unforgettable experiences. Every evening, enjoy spectacular entertainment at stunning local venues.  

SAMPLE PROGRAME

What to expect

  • Arrivals 
  • 1-2-1 pre-scheduled meetings  
  • Lunch  
  • Pathways 
  • Evening social  
  • 1-2-1 pre-scheduled meetings  
  • Lunch  
  • 1-2-1 pre-scheduled meetings
  • Evening social  
  • 1-2-1 pre-scheduled meetings  
  • Lunch  
  • Closing night
  • Departures  
Headline Partner
Headline Partner & Host Venue

Mövenpick Marrakech

Giving you an authentic welcome to the captivating Red City of Marrakech, Mövenpick Hotel Mansour Eddahbi Marrakech is located just a few minutes away from the bustling Medina in the central L’Hivernage district.  

With 503 contemporary rooms and suites, five superb restaurants, the Ô de Rose spa, and a rooftop lounge serving a range of cuisines from traditional Moroccan to divine Mediterranean, you’ll find that there’s plenty for you to enjoy.  

The destination

Marrakech magic

With its year-round sunny climate, excellent MICE and hotel infrastructure, and incentive options, Morocco has long been established as a global MICE destination – the perfect home for M&I Fest.  Discover stunning venues around Marrakech. From the city’s exotic souks to its rich cultural heritage, explore a breathtakingly beautiful destination that perfectly blends tradition and modernity.
THE BENEFITS

Why attend M&I Fest Global, Marrakech

Want to get the attention of the industry’s best buyers at events that offer the highest converting RFPs? Let’s work together to get you more buyer face time, maximum brand visibility, and more genuine connections. We’ll help you showcase your business in powerful ways.

Global buyer breakdown
Buyer demographics
Explore Marrakech’s MICE infrastructure & fascinating culture through curated ‘Pathways’ of activities. 

M&I Fest Global, Marrakech
Elevate your MICE business in 2025
Days
Hours
Minutes
Seconds
UPCOMING EVENTS

See where we’re going next

FEATURED EVENTS

M&I Fest Global Marrakech

Global Buyers
16-20 Mar 2025 | Morocco

M&I Fest Global Marrakech

The must-attend event for MICE
Learn more

Luxe Lake Louise

UK & EU buyers
24-27 Mar 2025 | Canada

Luxe Lake Louise

Connect with luxury incentive travel professionals in Canada’s premier incentive destination
Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The m&i Forum experience streamlined into two impactful days
Learn more

Do you already have a
M&I buyer profile?

US Average Group

Average group size

Size of the events our buyers plan

Top requested properties

Type of properties our buyers want to meet

Beach Resort
Boutique Hotel
City Centre
Airport
Conference Centre
Other

Buyer industries

The industries our buyers work in

Aerospace/Naval/Defence
Agriculture
Automotive
Biotechnology
Chemicals
Construction
Consumer Goods
Cosmetics
Education
Entertainmental Services
Environmental Services
Fashion/Retail
Financial Services
Food & Beverages
Government
Hospitality / Travel
Human Resources / Staffing / Recruitment
Industrial / Engineering
Insurance
IT & Technology
Legal
Management consulting
Manufacture
Media

Buyer geographic breakdown

The regions our buyers are from

Northeast America
Southeast America
South America
Canada
Southwest America
West Coast
Other
Average USD Daily Rate

Average USD daily rate

What our buyers spend per delegate per night

> $250
$250-$750
$750-$1250
$1250+
Buyer Types

Buyer types

Types of companies our buyers are from

$3.05m average annual budget per buyer per event

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.