Our guidelines aim to empower our team and partners to bring our brand to life with a unique blend of creativity, consistency, and purpose.
M&I operates as a branded house. This means we use a single, overarching brand across most of our products and services. Our sub-brands are closely connected, sharing visual elements, messaging, and tone to ensure consistency and recognition.
This unified structure strengthens the M&I brand, building trust and familiarity with our audiences. Unlike a house of brands (where distinct, unrelated brands coexist), the M&I hybrid branded house approach ensures every experience reinforces the same master brand.
M&I Core
The Core branding reflects the M&I brand at its most authentic. These events embody the full M&I identity, setting the standard for all other offerings.
Events in the Core:
M&I Healthcare
M&I Healthcare retains the core M&I logo, but features its own distinct colour palette and typography. This tailored identity ensures that M&I Healthcare maintains a professional, credible, and sector-appropriate presence, while still remaining clearly part of the M&I family.
LUXE by M&I
LUXE by M&I differs from the other brands, with “LUXE” appearing before “M&I.” This distinction allows LUXE by M&I to have a more differentiated visual and verbal identity within our ecosystem, positioning it specifically to appeal to a luxury market while still maintaining a connection to the overarching brand.
M&I Expo
Expo retains the essence of M&I core but is elevated to feel bigger and bolder. The logotype is anchored by the X, as a powerful and instantly recognisable brand mark. With an adapted colour palette, enhanced by gradient treatments, it conveys innovation, energy and a futuristic outlook.
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
14-16 April 2026 | Abu Dhabi
Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination
UK & EU buyers
30 Nov - 4 Dec 2025 | UAE
Discover the Pearl of the Middle East while building lasting MICE connections
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
