M&I brand guidelines

Our guidelines aim to empower our team and partners to bring our brand to life with a unique blend of creativity, consistency, and purpose.

M&I BRAND ARCHITECTURE

Hybrid branded house approach

M&I operates as a branded house. This means we use a single, overarching brand across most of our products and services. Our sub-brands are closely connected, sharing visual elements, messaging, and tone to ensure consistency and recognition.

This unified structure strengthens the M&I brand, building trust and familiarity with our audiences. Unlike a house of brands (where distinct, unrelated brands coexist), the M&I hybrid branded house approach ensures every experience reinforces the same master brand.

OUR HYBRID BRANDED HOUSE
M&I Core

M&I Core

The Core branding reflects the M&I brand at its most authentic. These events embody the full M&I identity, setting the standard for all other offerings.

Events in the Core:

  • M&I Flagship
  • M&I Private
  • M&I Transatlantic
See guidelines
M&I Healthcare

M&I Healthcare

M&I Healthcare retains the Core M&I logo, but features its own distinct colour palette and typography. A professional, credible, sector-appropriate presence while clearly part of the M&I family.

See guidelines
LUXE by M&I

LUXE by M&I

LUXE by M&I differs from the other identities, with “LUXE” appearing before “M&I.” A more differentiated visual and verbal identity positioned to appeal to a luxury market while maintaining a connection to the overarching brand.

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M&I Expo

M&I Expo

Expo retains the essence of M&I Core but is elevated to feel bigger and bolder. The logotype is anchored by an X — a powerful, instantly recognisable identity mark with gradient treatments for innovation and energy.

See guidelines