In the dynamic world of MICE industry events, achieving a strong return on investment (ROI) is crucial for both attendees and organisers. At M&I, we’ve spent years refining our approach to meetings and events, ensuring that every participant experiences maximum value. In this post, we’ll share expert tips and strategies to help you maximise your ROI at MICE trade shows and beyond.
Before diving into strategies, let’s clarify what ROI means in the context of MICE corporate events:
Now, let’s explore how to maximise these outcomes.
Before attending any MICE forum, clearly outline what you want to achieve:
Thorough preparation is key to maximising your MICE corporate travel ROI:
Use event apps and platforms to your advantage:
Make the most of upcoming MICE networking opportunities:
Maximise the value of educational components:
Take advantage of the special elements M&I incorporates into our events:
Focus on gathering valuable information rather than accumulating quantity:
The days immediately following the event are crucial:
Efficiently process the information gathered:
Develop a strategy for long-term relationship building:
To truly understand the value of your participation in MICE events 2025 and beyond, it’s important to measure your ROI. Consider these metrics:
At M&I, we provide post-event analytics to help you quantify your ROI and identify areas for improvement in future events.
The Forum provided an invaluable opportunity to connect with industry leaders, exchange innovative ideas and explore new business prospects. The organization and venue were top-notch, making networking effortless and enjoyable. I’m confident that the connections and insights gained here will greatly benefit our hotel’s growth and success. I look forward to participating in future events and continuing to strengthen our presence in the industry.”
Dave Reabel, Room Mate Aitana, Amsterdam – attended M&I Flagship Miami 2024.
Maximising ROI at MICE trade shows and events is both an art and a science. By following these strategies and leveraging the unique features of M&I events, you can ensure that your investment of time and resources yields significant returns.
Ready to experience the M&I difference and maximise your event ROI? Here’s how to get started:
At M&I, we’re committed to helping you achieve exceptional ROI from every event. Our innovative approach to MICE tourism and business events ensures that you’ll not just meet your goals – you’ll exceed them.
Don’t miss out on the opportunity to transform your business. Contact us today to learn how M&I can help you maximize your ROI in the dynamic world of MICE events.
© M&I is part of Worldwide Events, a division of Worldwide Events Group Ltd, 27 Furnival St, London EC4A 1JQ
Global Buyers
16-20 Mar 2025 | Morocco
American buyers
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
