A look back on

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Marrakech | 16-20 March 2025

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The biggest event in the M&I calendar

We enjoyed the first M&I Fest Global Marrakech so much, we came back for more.

Offering our signature one-to-one meetings and destination discovery, alongside pavilions and an educational programme, there was something for everyone at this year’s Forum.

days
BUYERS
TABLES
MEETINGS
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M&I Fest In numbers
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92%

of exhibitors said M&I Fest offered great potential ROI

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93/100

Overall event score
from our buyers

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7-10RFPS

Average number of enquiries given by buyers during M&I Fest

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The Programme

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Building connections and opening minds

M&I Fest Global Marrakech returned for the second year, offering a jam-packed programme.

With all the highlights of an M&I Forum, buyers and suppliers had the opportunity to build connections with one-to-one meetings with a carefully curated list of delegates.

Off the meeting floor, those attending had the chance to visit our pavilions, explore the tech shaping the industry at the M&I Tech Zone, featuring Holoconnects and Grip, and hear from mindreader and TV star, Thorsten Havener, who led an insightful and eye-opening session on ‘How to read people’.

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Cementing those relationships...

Outside of the meeting room, there were plenty of opportunities to explore this top MICE destination and see its’ magic for ourselves.

With Movenpick Hotel Mansour Eddahbi Marrakech as a base, delegates could explore this beautiful hotel and its amenities during the event.

The evenings offered an opportunity to sample the wonderful Moroccan hospitality, with evenings hosted by Beldi, Cafe Arabe, Le Maison Arabe, Akira Back and Royal Mansour. The final night’s extravaganza was organised by Shems Travel & Events and hosted by Agafay Valley.

Destination discovery also gave delegates the chance to experience the local area and activities frequented here, with plenty of activities to participate in – such as exploring the souks, a cookery class, a quad biking experience and the chance to try their hand at traditional Moroccan arts and crafts.

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The memories

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What our community is saying

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Event partners

The event footprint

1.2 M+

Overall impressions on our social
channels during the campaign

150,000+

Total press coverage reach

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Buyers who attended

Buyer geographic breakdown

The regions our buyers were from

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Buyer types

Types of companies our buyers were from

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Suppliers who attended

Supplier geographic breakdown

The regions our suppliers were from

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Supplier types

Types of companies suppliers were from

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UPCOMING EVENTS

See where we’re going next

 
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UK & EU buyers
27-29 Aug 2025 | Croatia

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Buyer geographic breakdown

The regions our buyers are from

United Kingdom
France
Benelux
Germany
United States
Switzerland
Other
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Buyer types

Types of companies our buyers are from

$4m average annual budget per buyer per event

Supplier geographic breakdown

The regions our suppliers at M&I Fest Global were from

Benelux
Spain
Portugal
Germany
United Kingdom
Morocco
Other
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Supplier types

Explore the types of organisations our suppliers at this event were representing

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

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Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.