Our M&I Expo community

Explore data below to get a real understanding for the buyers you can expect to meet at Expo, based on real M&I data from our Fest Global community. With a range of charts, pulling out key characteristics and needs of the buyers, you can make sure you know who you’ll be meeting and prepare for success.

Key takeaways

had an average annual budget of over £5m 
looking for suppliers in city centres or with conference facilities available
had an ADR of over €250
had 100-200pax

Our M&I buyer community

Where they place business

Group 10088

Buyer geographic breakdown

Group 10088

Average size of events

Group 100886

Sectors our buyers represent

Group 100884

Average day rate

Group 100883

Average annual budget

Group 10088 copy
UPCOMING EVENTS

See where we’re going next

 
Mask Group 27

Where they place business

Buyer geographic breakdown

The regions our buyers are from

Europe & UK
Middle East & Asia
North America
Mask group (17)

Average size of events

50 Pax
100 Pax
200 Pax
500 Pax
1,000 PAX

Event types

Type of properties our buyers want to meet

Congress/Convention
Conferences
Exhibitions
Incentives
Luxury/High-end Events
Meetings

Sectors our buyers represent

The industries our buyers work in

*100% = 2000 buyers surveyed

TECHNOLOGY & SCIENCE
0 %
PROFESSIONAL SERVICES
0 %
INDUSTRIAL & MANUFACTURING
0 %
HEALTHCARE & LIFE SCIENCES
0 %
EDUCATION & MEDIA
0 %
TRAVEL, HOSPITALITY & HR
0 %
Mask Group 23

Average EUR daily rate

What our buyers spend per delegate per night

> €250
€250-€500
€500-€750
€750-€1500
€1500+
Mask Group 33

Buyer type

Average annual budget

€500,000 – €1,000,000
€1,000,000 – €2,000,000
€2,000,000 – €5,000,000
€5,000,000 – €10,000,000
€10,000,000+
FEATURED EVENTS

A global exhibition for the elite of the MICE industry

14-16 April 2026 | Abu Dhabi

Learn more

M&I Flagship Antalya

UK & EU buyers 12 – 16 Oct 2025 | Türkiye

M&I Flagship Antalya

Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination

Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more
Mask Group 27

Where they place business

Mask Group 27

Where they place business

Mask Group 27

Where they place business

Mask Group 27

Where they place business

Mask Group 27

Where they place business

Mask Group 27

Where they place business

Mask Group 27

Where they place business

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

quote coral

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.