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Logo
Colour palette
Typography
Applications
Tone of voice
Photography
Support & requests
About M&I Healthcare
The only event of its kind incorporating pre-scheduled meetings, education, networking activities, and healthcare compliance accreditation for MICE suppliers. M&I Healthcare brings together specialist medical & pharmaceutical events professionals with healthcare-compliant venues to meet, connect, and learn.
M&I Healthcare is a niche product designed specifically for healthcare industry professionals. Its identity has a distinct look and feel from the M&I Core identity, while still retaining the core M&I logo to ensure brand connection.
To reflect its sector-specific positioning, M&I Healthcare employs:
- A dedicated colour palette tailored for the healthcare industry
- A serif font for headlines, differentiating its typographic voice from the core brand
- Unique applications of gradients and brand shapes to create a more specialised and professional aesthetic
This balance ensures that M&I Healthcare stands apart in its industry context while remaining recognisably part of the M&I brand family.
M&I Healthcare logo
The M&I Healthcare logotype lockup is a clear example of the branded house model. It features the core M&I logo with Healthcare positioned alongside it, reinforcing that this is a product of M&I.
There are two approved versions of the logo:
- One for placement on light backgrounds
- One for placement on dark backgrounds
This lockup must be used consistently across all materials related to the Healthcare sub-brand to ensure clarity, cohesion, and a strong connection to the master brand.
Our logomark
White/Coral logo for dark backgrounds
Raven/Coral logo for light backgrounds
Logo safe area
Incorrect usage
Don’t rotate the logo
Don’t change logo colours
Don’t stretch or alter the shape of the logo
Don’t rearrange and resize parts of the logo
Event product lockups
Our event product lockups are carefully designed with precise ratios and spacing to maintain visual harmony and brand consistency. The examples provided below must not be altered – always use the approved versions included in these guidelines to ensure a professional and cohesive presentation of the M&I Healthcare event name across all communications.
2025/2026 Event names
2025/2026 Event names with buyer audience
Colours
The M&I Healthcare colour palette has been carefully designed to align with the aesthetics of the healthcare sector. Its tones and combinations are selected to convey a sense of professionalism, premium quality, and industry leadership.
The palette consists of the following:
dark slate
HEX 012B33
Slate
HEX 003E49
Dew
HEX C1ECE5
Light dew
HEX F1FFFD
jade
HEX 3F936D
vital
HEX 96E1A0
mellow (Tertiary)
HEX FFF58C
white
HEX FFFFFF
- Slate and Dew – designated as the exclusive background colours, forming the foundation of the Healthcare identity.
- Accent colours – used sparingly for highlights, details, and moments of emphasis to add vibrancy while maintaining a professional tone.
- Mellow – a tertiary colour, applied only in subtle ways. It should never be used for large blocks or backgrounds, but instead for emphasising information or delineating lines.
Incorrect colour usage
Don’t use colours together that cause difficulty visually
Don’t mix and match the vibrant colours – keep colour options on a page within the same family of colours
Don’t use text in colour unless functionally agreed on for links and key information
Communication & Tone of voice
Terminology for Event Operations & Programme
✓
Attendees
✓
Buyers
✓
Suppliers
✓
Networking activities
✓
Community
✓
Pre-scheduled meetings / meetings
✓
Dinner transfer
Educational sessions:
✓
Workshop 1 [Title]
Evenings:
✓
Opening night at...
✓
An evening at...
✓
Farewell evening at...
How we talk about it
✓
Market leading and respected
✓
Premium
✓
Confident and professional
✓
Warm in tone and human
✓
Joyful but not childish or silly
Words to use
✓
High-quality
✓
Original
✓
Market leading
✓
Expert
✓
Connect
✓
Choice
✓
An event for all MICE industry needs
Words not to use
✕
Party
✕
Let your hair down
✕
Buzzing
✕
Massive
✕
Awesome
✕
Amazing
✕
Upscaled
✕
Blown away
✕
Function
✕
Facilitate
✕
Epic
Typography
M&I Healthcare employs a combination of typefaces to create a balance between differentiation and brand consistency.
- Merriweather (serif): Used for headlines, adding a sense of authority, professionalism, and distinction appropriate for the healthcare industry.
- Circular (sans-serif): Used for body copy and smaller headings, maintaining clarity and readability while reinforcing the visual connection to the M&I Core identity.
The addition of a serif font in headlines allows Healthcare to establish its own character within the portfolio, while the continued use of Circular ensures it remains recognisably part of the M&I family.
Primary font
Headlines
Fallback font
This font is a system font, use only in instances where Circular is not available to you
Typography hierachy
Our typography system is designed to bring clarity, consistency, and rhythm to all M&I communications. Each level of the hierarchy plays a specific role – from bold, expressive headlines that capture attention, to functional subheadings that provide structure, to body copy that delivers our messages with precision and ease. By following this system, we create content that is both visually harmonious and effortless to navigate, guiding readers through every interaction with the M&I brand.
Note: The font sizes listed below are based on our web copy standards. These values should be treated as a guide rather than absolute rules. Sizes may need to be adapted depending on the application or medium. When adjusting, maintain proportional relationships by following a typographic scale based on the Golden Ratio (≈1.618) to preserve consistency and hierarchy across headlines, statements, and body copy.
Hero / Campaign Line (H1)
| Font | Merriweather |
| Weight | 500 (Medium) |
| Size | 70px |
| Line height | 100% |
| Letter spacing | 0% |
Where healthcare event specialists come together
Headline (H2)
| Font | Merriweather |
| Weight | 400 (Normal) |
| Size | 42px |
| Line height | 120% |
| Letter spacing | 0% |
The only event of its kind
Statement / Intro (H3 / lead-in):
| Font | Circular |
| Weight | 400 (Normal) |
| Size | 28px |
| Line height | 120% |
| Letter spacing | 0% |
The only event of its kind
Subsections (H4)
| Font | Circular |
| Weight | 400 (Normal) |
| Size | 21px |
| Line height | 120% |
| Letter spacing | 15% |
The only event of its kind
Micro-headings Heading 5
| Font | Circular |
| Weight | 500 (Medium) |
| Size | 18px |
| Line height | 120% |
| Letter spacing | 15% |
| Transform | Uppercase |
The only event of its kind
Body Copy (P)
| Font | Circular |
| Weight | 400 (Normal) |
| Size | 18px |
| Line height | 150% |
| Letter spacing | 0% |
M&I Healthcare brings together specialist medical & pharmaceutical events professionals with healthcare-compliant venues to meet, connect, and learn.
Application examples
Our application examples demonstrate the craft and consistency that define the M&I Healthcare brand. By designing, writing, and producing all materials to the highest standard, we ensure that the brand grows stronger and more recognisable over time, reinforcing trust and impact across every touchpoint.
Social posts
Emails
Website
Sales packs
Event Branding
M&I Healthcare Photography
View our approved photo library
Support & requests
Design & Marketing requests
If you have a specific design or marketing request, please submit a ticket through our Airtable requests form. Be sure to complete all required fields and include your name so we can follow up with you promptly.
Full brand guidelines
For design and marketing professionals, a comprehensive M&I Brand Guidelines Bible is available. This detailed resource provides complete specifications for typography, colour, logo usage, imagery, tone of voice, and more.
Brand support & contacts
For any questions regarding the application or use of the M&I brand, or if you are unsure about any brand-related decisions, please reach out to the appropriate contact:
Design queries
Adam Flanagan
Head of Design, Worldwide Events
aflanagan@wwideevents.com
For questions related to logo usage, colour application, typography, imagery, and overall visual design.
Marketing queries
Greg Taylor
Head of Marketing, M&I
gtaylor@mi-forums.com
For questions related to logo usage, colour application, typography, imagery, and overall visual design.
OUR HYBRID BRANDED HOUSE
M&I Core
M&I Healthcare
LUXE by M&I
M&I Expo
FEATURED EVENTS
A global exhibition for the elite of the MICE industry
14-16 April 2026 | Abu Dhabi
M&I Flagship Antalya
UK & EU buyers 12 – 16 Oct 2025 | TürkiyeM&I Flagship Antalya
Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination
M&I Flagship Dubai
UK & EU buyers
30 Nov - 4 Dec 2025 | UAE
M&I Flagship Dubai
Discover the Pearl of the Middle East while building lasting MICE connections
Do you already have a
M&I buyer profile?
Become a healthcare verified venue
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
What’s included?
- Online and offline sales and marketing positioning
- A physical venue assessment
- Operational processes
- Appointment and training of an individual Venue Healthcare Champion, or your entire sales and operational teams
Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.
Tim Chudley
Managing Director, Sundial Group