In a time when MICE professionals are under pressure to deliver more with less, understanding the true value of your investment is critical. It’s no longer just about cost, it’s about what that cost delivers.
At M&I Expo, we don’t just offer meetings. We offer high-impact, outcome-driven connections that deliver real ROI. Here’s why M&I Expo is redefining value in the meetings and events industry.
In the world of B2B events, not all meetings are created equal. At M&I Expo, the formula is simple: Cost × ROI = Value. What sets us apart is the quality and intention behind every scheduled encounter.
At M&I Expo exhibiting partners are guaranteed 35 highly relevant, pre-qualified meetings; a strategically curated schedule designed to deliver maximum value thanks to rigorous quality control and a commitment to delivering intentional footfall.
M&I Expo promises full meeting tables and less than 1% no-show rates, compared to traditional MICE exhibitions where a 30% buyer no-show rate is common, and countless empty meeting tables represent missed opportunities and wasted spend.
What’s more important to you when exhibiting? Jam-packed aisles or a jam-packed meeting agenda with the right buyers?
M&I Expo guarantees that every meeting counts.
The power of the M&I buyer audience starts before the event. M&I Expo’s rigorous vetting process brings in only pre-qualified senior level buyers, ensuring every conversation has high RFP potential. M&I’s proprietary AI powered matchmaking software combined with the hands-on involvement of a personal Meeting Concierge ensures that exhibitors are matched with buyers who have business for them, not casual browsers.
This high-touch, AI powered approach to meeting curation leads to higher potential conversion rates, giving you tangible business outcomes rather than vague exposure.
In contrast whilst traditional exhibitions often deliver high footfall they can prioritise size over substance. At M&I Expo we are focused on quality outcomes. We know our delegates don’t have time for meetings that are irrelevant or with buyers who aren’t decision-makers. At M&I Expo we won’t waste your time and budget.
M&I Expo shifts the focus from volume metrics to quality outcomes. Our all-inclusive, fully managed sales packages mean no hidden costs and no weeks spent chasing down meeting confirmations.
With post-event lead reports, you’re equipped to evaluate success clearly and craft smarter strategies going forward.
Traditional MICE exhibitions can often include hidden fees and require self-managed meetings – wasting your time with hours of admin and delivering low-cost, low-value leads with poor conversion rates. M&I Expo gives you your time back while helping you meet your sales targets.
Traditional trade shows are important for networking and building brand presence, and M&I Expo is designed to complement bastions of the MICE calendar – providing both brand awareness and serious lead generation opportunities in one streamlined high value event.
M&I Expo is an event tailored for the elite of the MICE industry; the top 1,000 who can deliver the business results that matter.
M&I Expo isn’t just a better way to meet – it’s a smarter investment. With no hidden costs, early bird offers, and high value brand packages, this is one event you’ll want to confirm in your calendar.
If you’re ready to stop chasing leads and start closing deals, you’ll want your name on the list for M&I Expo.
Secure your place now – and let your results do the talking.
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
14-16 April 2026 | Abu Dhabi
Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination
UK & EU buyers
30 Nov - 4 Dec 2025 | UAE
Discover the Pearl of the Middle East while building lasting MICE connections
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
