Navigating M&I meetings and events as a buyer: your guide to success

In the dynamic world of MICE industry events, M&I stands out by offering uniquely crafted experiences for buyers. Our trade shows are designed to foster meaningful connections and provide unparalleled opportunities for discovering new suppliers. As a buyer in the MICE tourism industry, understanding how to navigate these events can significantly enhance your experience and business outcomes. 

Preparing for the event: setting the stage for success 

The key to maximising your experience at MICE corporate events lies in thorough preparation. Here’s how you can set yourself up for success: 

Research and goal setting 

Before attending any international MICE Forums, conduct comprehensive research on potential suppliers who will be present. This preparation allows you to: 

  • Identify key players in your areas of interest. 
  • Understand current market trends and innovations. 
  • Develop specific questions or discussion points for each supplier. 

Set clear, achievable objectives for the event. Whether you’re looking to find new suppliers, explore specific products, or gather market intelligence, having defined goals will guide your interactions and help you measure the event’s success. 

Customising your agenda 

Our MICE trade events offer a wealth of opportunities. To make the most of your time: 

  • Review the event schedule in advance. 
  • Select sessions and workshops that align with your business goals. 
  • Use our platform to pre-schedule appointments with suppliers of interest. 

Remember, a well-planned agenda ensures you don’t miss out on valuable MICE workshops or networking opportunities. 

Utilising M&I’s platform 

Our state-of-the-art platform is designed to enhance your event experience: 

  • Set up your profile with detailed information about your needs and interests. 
  • Browse supplier profiles and request meetings with potential matches. 
  • Use the scheduling tool to organise your day efficiently. 

By leveraging these tools, you’ll arrive at the event with a tailored schedule that maximises your time and potential for valuable connections. 

Making the most of 1-2-1 meetings: the heart of M&I events 

Our signature 1-2-1 meetings are the cornerstone of MICE corporate events at M&I. Here’s how to make these focused interactions count: 

Effective communication strategies 

  • Practice active listening to fully understand each supplier’s offerings. 
  • Prepare a concise elevator pitch that clearly communicates your business needs. 
  • Ask targeted questions that align with your pre-set objectives. 

Building long-term relationships 

While immediate business opportunities are valuable, the real power of these meetings lies in building lasting relationships: 

  • Take time to understand each supplier’s unique value proposition. 
  • Discuss potential long-term collaboration opportunities. 
  • Exchange contact information and agree on next steps for follow-up. 

Leveraging the structured format 

Our 1-2-1 meetings are designed for efficiency and effectiveness: 

  • Stick to the allocated time to ensure you meet with all scheduled suppliers. 
  • Use the structured format to cover all your key points. 
  • Take brief notes during or immediately after each meeting for future reference. 

Beyond business: engaging in unique experiences 

At M&I, we believe that some of the most valuable connections are made outside the formal meeting room. Our events offer a range of destination-themed experiences designed to foster informal networking in unique settings. 

Destination-themed activities 

Participate in curated experiences that showcase the host destination. These activities not only provide a break from formal meetings but also offer opportunities to: 

  • Connect with peers and suppliers in a relaxed environment. 
  • Gain insights into local culture and business practices. 
  • Create shared experiences that can form the basis of strong business relationships. 

Social events and networking 

Don’t underestimate the value of social activities such as gala dinners and excursions. These events are carefully designed to: 

  • Facilitate informal conversations with a wide range of industry professionals. 
  • Allow for deeper personal connections that can enhance business relationships. 
  • Provide a platform for discussing ideas and trends in a more relaxed setting. 

By fully engaging in these activities, you’ll enhance the overall value of your attendance at our MICE trade shows, creating a rich tapestry of business and social interactions. 

Explore the buyer experience at M&I 

Attending an M&I event as a buyer offers a unique blend of focused business interactions and enriching social experiences. Our approach to MICE industry events is designed to provide you with: 

  • Targeted meetings with relevant suppliers. 
  • Insights into the latest industry trends and innovations. 
  • Opportunities to build lasting professional relationships. 
  • Memorable experiences that go beyond traditional networking. 

View our calendar of mice events and join us in revolutionising the world of business networking.

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Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.