M&I Transatlantic Madrid

American buyers

Foster new cross-continental business relationships

19-23 Oct 2025 | Spain

M&I Transatlantic Madrid | American buyers | 19-23 Oct | Spain
EVENT OVERVIEW

Leveraging our European expertise, we showcase the best European suppliers to top American buyers helping to foster new cross-continental partnerships. Expand your business in new markets through this brand-new event format. Save time and generate real ROI through our effective networking programme comprised of one-to-one meetings, destination activities and evening functions.

DAYS
Filled with networking opportunities
TARGETED MEETINGS
With the best people for your business
SUPPLIER TABLES
UK & EU MICE properties, destinations, and DMCs
BUYERS
Of the highest quality from the Americas
HEADLINE PARTNERS
NETWORKING THREE WAYS

Get down to business

Connect across AI-matched pre-scheduled meetings with interested MICE professionals

Take business out of the meeting room

Build closer connections as you discover the MICE highlights of the destination

Connect over unforgettable evenings

Strengthen your business relationships with other attendees at lively evening events

SAMPLE PROGRAMME

What to expect

  • Arrivals
  • Arrivals
  • Lunch
  • 1-2-1 pre-scheduled meetings
  • Welcome dinner
  • 1-2-1 pre-scheduled meetings
  • Lunch
  • Networking activities
  • Evening social
  • 1-2-1 pre-scheduled meetings
  • Lunch
  • Time at leisure/ buyer site visits
  • Farewell dinner
  • Departures 
THE DESTINATION

Madrid, Spain

An exceptional MICE destination, offering a colourful mix of history, culture, and modern infrastructure. As a global business hub, the city boasts world-class conference centres, a range of hard-brand hotels, and diverse evening venues. Its excellent connectivity, both international and domestic, ensures seamless travel, while the city’s rich cultural heritage, lively culinary scene, impressive parks and excellent museums provide a memorable backdrop for any corporate gathering.

THE BENEFITS

Why attend M&I Flagship Madrid

BUYER COUNTRY OF ORIGIN
BUYER TYPE
M&I Transatlantic Madrid | American buyers
Elevate your MICE business in 2025
Days
Hours
Minutes
Seconds
UPCOMING EVENTS

See where we’re going next

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Do you already have a
M&I buyer profile?

US Average Group

Average group size

Size of the events our buyers plan

Top requested properties

Type of properties our buyers want to meet

Beach Resort
Boutique Hotel
City Centre
Airport
Conference Centre
Other

Buyer industries

The industries our buyers work in

Aerospace/Naval/Defence
Agriculture
Automotive
Biotechnology
Chemicals
Construction
Consumer Goods
Cosmetics
Education
Entertainmental Services
Environmental Services
Fashion/Retail
Financial Services
Food & Beverages
Government
Hospitality / Travel
Human Resources / Staffing / Recruitment
Industrial / Engineering
Insurance
IT & Technology
Legal
Management consulting
Manufacture
Media

Buyer geographic breakdown

The regions our buyers are from

Northeast America
Southeast America
South America
Canada
Southwest America
West Coast
Other
Average USD Daily Rate

Average USD daily rate

What our buyers spend per delegate per night

> $250
$250-$750
$750-$1250
$1250+
Buyer Types

Buyer types

Types of companies our buyers are from

$3.05m average annual budget per buyer per event

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.