Our much-loved M&I Private Forum took to Sorrento in April 2024, where we connected buyers looking for properties with an independent spirit.
Of exhibitors said M&I Private offered great potential ROI
Overall event score
from our buyers
Average number of enquiries given by buyers during M&I Private
Our much-loved M&I Private Forum took to Sorrento in April 2024, where we connected buyers looking for properties with an independent spirit with boutique hotels, local and regional hotel groups, and venues of character.
Delegates delighted in the Sorrento Peninsulas’ many MICE offerings, from its destination activities to its quintessentially Italian venues, all while connecting across our targeted 1-2-1 meetings and networking dinners in an intimate group fostering stronger business relationships.
After 35 pre-scheduled meetings at our host property, Hilton Sorrento Palace, delegates attended destination activities, including a trip to Capri or a pizza masterclass to Pompeii or kayaking.
Guests got to experience multiple different event spaces in Hilton Sorrento Palace for both our first and final evening – the Sorrento Lounge, L’Agrumeto and L’Affresco – giving buyers a comprehensive view of the property’s capabilities. While our second evening allowed attendees to connect over traditional Neapolitan cuisine at O’Parrucchiano La Favorita.
M&I Private is a great size for a MICE Forum. High quality, productive meetings with suppliers and fantastic networking opportunity with colleagues/other buyers.”
Heike Mai, Helmsbriscoe
A “pinch me” moment to explore the beautiful Sorrento as a MICE destination. From insightful 1-2-1 meetings with worldwide suppliers to breathtaking views across the Bay of Naples from our hotel, my first M&I event certainly exceeded expectations. Feeling incredibly grateful for the lasting connections I’ve made with industry peers and lasting memories!”
Charlotte Aries, The Turner Agency
I strongly recommend attending an M&I Forum (Private or other) to any player in the MICE arena – definitely well organised, very friendly events team and lots of opportunities to network and create business opportunities with industry peers.”
Bruno Rodzynek, Brand Consult
I have done several M&I Forums over the years and this Private Forum was by far one of the best industry events that I have attended. The quality of the buyers was excellent!”
Dulce Domingues-Dennett, Schulte European Group
M&I Forums give you an excellent opportunity to meet newcomers in the MICE segment and strengthen relationships with the existing ones. The great networking opportunities maxmizes return on our time. It’s a perfect combination of meetings with a great network.”
Ane Ugarte, Gran Hotel Bahia del Duque Resort
One of the best events for the MICE market. Meticulously organised, with friendly staff that are attentive at all times to the satisfaction of the participants.”
Patricia Gámez Ordóñez, Gallery Hotels
Overall impressions on our social
channels during the campaign
Impressions on our social channels during the event
Types of companies our buyers were from
Types of companies suppliers were from
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
Types of companies our buyers are from
$4.9m average annual budget per buyer per event
The regions our suppliers at M&I Private Sorrento were from
Explore the types of organisations our suppliers at this event were representing
14-16 April 2026 | Abu Dhabi
American buyers
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Foster new cross-continental business relationships
Global curators
29 Mar - 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
