To mark the arrival of autumn, we brought our celebrated M&I Private Forum to Davos – connecting leading UK and EU buyers with some of Europe’s finest independent and boutique hotels.
Of exhibitors said M&I Private offered great potential ROI
Overall event score
Average number of enquiries given by buyers during M&I Private
Set in Switzerland’s highest city, this edition of M&I Private Forum highlighted why Davos continues to shine as a MICE destination. With its dramatic mountain landscapes, alpine charm, and easy access from Zurich Airport, the town provided an inspiring backdrop for business and connection.
Our base was the AlpenGold Hotel, a luxurious retreat overlooking Lake Davos. Home to several outstanding restaurants – including one dedicated to fondue – and a serene spa, it stands as a beacon of elegance in the glorious alpine landscape. Beyond leisure, its state-of-the-art conference facilities span over 1,500 m², with eight flexible meeting rooms, a light-filled ballroom, and a spacious foyer. Designed in wood, stone, and natural materials, the spaces can host up to 900 guests.
Across three days, guests took part in 40 pre-scheduled meetings within the state-of-the-art surroundings of the AlpenGold Hotel. Beyond the meeting rooms, networking came to life through a variety of unique alpine activities – from paragliding and llama trekking to brewery tours, chocolate making, and a visit to the Davos Dairy. Hiking trails and mountain e-bike tours added yet more opportunities to connect against the spectacular backdrop of the Swiss Alps.
Evenings were equally memorable: from dining at the AlpenGold itself, to the historic Panorama Restaurant at Schatzalp, before closing the Forum in style with a final night of celebration at the Davos Congress Centre.
I absolutely loved the M&I event – it was inspiring, beautifully executed and full of creative energy. I’d definitely attend again!”
Olia Jemeljanova, OJ Luxury Travels
M&I is the most valuable and well-organised MICE event. You get to know many people in our field and can build great connections. I believe the strength of M&I lies in the meetings, but also in the well-organised events surrounding them.”
Denise Michiels, Efficient Hotel Partner
I had an amazing few days in Davos attending M&I – such a well-organized and inspiring event! Everything from the breathtaking Swiss mountain setting to the well-curated meetings and activities was perfectly thought out.”
Stephanie Haakman, PVH MEA FZE (Tommy Hilfiger & Calvin Klein)
The event was excellently organized, with a great balance of buyers and suppliers. The atmosphere was amazing, and I truly enjoyed the experience.”
Milica Kastratovic, Dukley Hotels & Resorts
Although I am familiar with Davos as a destination, attending the M&I Forum gave me the chance to discover the Alpen Gold Hotel and make valuable connections. It was a great opportunity to meet both hotel suppliers and buyers, including event agencies.”
Anthony Mongellaz, Events Concept
M&I organizes fantastic events that perfectly combine business and fun. The meetings we had were a great match with Bilderberg, and we received several requests as a result.”
Marieke Jongbloed, Bilderberg Hotels
Impressions across the campaign
Impressions on our social channels during the event
Types of companies our buyers were from
Types of companies suppliers were from
14-16 April 2026 | Abu Dhabi
American Buyers
24 –28 Feb 2026 | Austria
24 –28 Feb 2026 | Austria
Foster new cross-continental business relationships
Global curators
29 Mar – 1 Apr 2026 | Italy
Global curators
29 Mar – 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
UK & European buyers
17 – 20 Jun 2026 | Sweden
UK & European buyers
17 – 20 Jun 2026 | Sweden
Grow your MICE network in Sweden's premier destination
UK & European buyers
1 – 4 July 2026 | United Kingdom
UK & European buyers
1 – 4 July 2026 | United Kingdom
The hub for healthcare events
American buyers
30 Aug – 2 Sept 2026 | USA
American buyers
30 Aug – 2 Sept 2026 | USA
Grow your MICE network in the USA's premier destination
UK & European buyers
4 – 7 Oct 2026 | Portugal
UK & European buyers
4 – 7 Oct 2026 | Portugal
Grow your MICE network in Portugal's premier destination
UK & European buyers
18 – 21 Oct 2026 | Austria
UK & European buyers
18 – 21 Oct 2026 | Austria
Grow your MICE network in Austria's premier destination
Global curators
7-10 December 2026 | Jamaica
Global curators
7-10 December 2026 | Jamaica
The must-attend event for luxury incentive travel professionals
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
The regions our suppliers at M&I Private Davos were from
Explore the types of organisations our suppliers at this event were representing
14-16 April 2026 | Abu Dhabi
American buyers
24 - 28 Feb | Austria
Foster new cross-continental business relationships
Global curators
29 Mar - 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group