Healthcare-certified venues and event planners gathered at the Scandic Göteborg Central for M&I Healthcare Gothenburg 2025 — three days dedicated to meaningful connection, collaboration, and industry insight.
Of exhibitors said M&I Healthcare offered great potential ROI
Overall event score
Average number of enquiries given by buyers during M&I Healthcare
Bringing together 120 leading suppliers and 130 highly qualified buyers from across Europe and the UK, this year’s edition showcased the very best in healthcare-compliant, quality meetings.
The Scandic Göteborg Central proved to be the ideal setting. Designed with style and functionality in mind, the venue’s 24 modern meeting rooms and expansive event spaces provided the perfect balance of professionalism, comfort, and flexibility. Its central location ensured easy access, while the hotel’s contemporary design created an atmosphere conducive to focus, collaboration, and meaningful dialogue.
The education programme offered powerful insight into the future of healthcare meetings. Through expert-led discussions and interactive workshops, we explored emerging trends, shared best practices, and challenged traditional approaches. The sessions inspired planners and suppliers alike to think differently about compliance, creativity, and connection — setting the standard for how healthcare events can drive meaningful change.
Networking offered delegates the chance to connect through authentic, local experiences that reflected the city’s unique spirit. We explored Gothenburg on foot, by boat, and kayak, taking in its waterways, green spaces, and maritime heritage while building meaningful relationships that translated into real opportunities.
An expertly executed event that seamlessly connected healthcare event planners with compliance-savvy venues. It was refreshing to engage with venues that truly understand our industry’s complex regulatory landscape and are eager to support our needs.”
Dean Davies, Parexel
A great opportunity to meet suppliers and people who understand the complexity of the healthcare industry; a great value to all working with pharma.”
Angelica Nordin, American Express Meetings & Events Denmark
M&I Healthcare was incredibly informative and empowering. I learned so much about various products and services offered by high-quality exhibitors and feel much more confident in managing my health care events in future. The speakers were engaging and the resources provided will be invaluable.”
Sameer Shah, Golden Tours PVT LTD
Another amazing M&I event. The team always produces memorable and meaningful events that build real partnerships for business. Can’t wait for next year’s launch!!”
Simon Heartfield, Hilton Birmingham Metropole
Attending my first M&I Healthcare Forum was one of the most pleasant surprises I’ve had in the industry. Excellent meetings with key buyers from across the world who were engaged and excited to learn about new venues, and enjoyable and interesting events that allowed us to build strong connections even in such a short space of time. The M&I team builds a fantastic atmosphere, and their passion for what they do shines through in everything they do. Truly a pleasure to attend, I won’t be missing one in the future!”
Max Brisbane, Park Plaza Hotel Group
Having been to various events and forums, M&I is probably the best in qualifying buyers that create strong relations. They are really professional in making sure every aspect of the event works. Their support before, during, and after is great. Definitely a forum to attend.’
Angelica Suraga, Sabis AB
Overall impressions on our social channels during the campaign
Impressions on our social channels during the event
The regions our buyers were from
Types of companies our buyers were from
Types of companies suppliers are from
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
Types of companies our buyers are from
€4.2m average annual budget per buyer per event
The regions our suppliers at M&I Healthcare Gothenburg were from
Explore the types of organisations our suppliers at this event were representing
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Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
