For the final event of 2025, we headed to the City of Gold to demonstrate why Dubai continues to be one of the world’s most influential hubs for business events. We met, we networked, we celebrated, and we experienced the magic of this breathtaking destination.
of exhibitors said M&I Flagship Dubai offered great potential ROI
Overall event score
Average number of enquiries given by buyers during M&I Flagship Dubai
As the defining model for high-value MICE experiences, our flagship format once again proved its strength in Dubai. We welcomed top buyers and suppliers from across Europe and the UK for purposeful 1-2-1 appointments, productive conversations, and curated networking that maximised ROI, and had plenty of fun along the way.
Across four days, M&I Flagship Dubai delivered a standout edition that reflected the destination’s leadership in the global MICE industry. It was only fitting that a city so firmly positioned at the forefront of innovation should be the setting for a gathering of this calibre.
We were hosted by the iconic JW Marriott Marquis Dubai, a landmark synonymous with contemporary hospitality and the ideal setting for high-level discussions. Beyond the meeting schedule, guests experienced Dubai in all its variety. From afternoon tea high above the city, to a breathtaking yacht cruise, dune buggy adventures, and an unforgettable helicopter tour, there was something for everyone.
Evenings were spent celebrating in true Dubai style: under the stars at Nikki Beach and within the remarkable surroundings of Jumeirah Emirates Towers, creating memorable moments that strengthened connections long after the meetings ended.
I really loved the way the event is handled, all the activities are perfect to get to know the destination and the highlights of the venues.
Amin Masshafi, InterContinental Malta
Fantastic event… will be back.
Denise Michiels, Efficient Hotel Partner
I had an amazing few days in Davos attending M&I – such a well-organized and inspiring event! Everything from the breathtaking Swiss mountain setting to the well-curated meetings and activities was perfectly thought out.”
António Pinto Coelho, Onyria Resorts
This event exceeded my expectations. The organisation ran smoothly, and the meetings were interesting. The workshop reflected thoughtful planning and commitment to quality. I left feeling pretty inspired, an experience that I would recommend to anyone.
Joanna Hansson, Barceló Hotel Group
Participation M&I is an adventure and an excellent way to show venues and hotels to international, good-quality buyers.
Pauline Schuiling, WestCord Hotels
M&I has proven to be one of the best forums I’ve attended. The suppliers are good discoveries for upcoming projects! It is also a good avenue to meet fellow buyers in a different region.
Lilybeth Jimenez, Elevatus Pte Ltd
M&I Forums prove strong relationships aren’t accidental, they’re intentionally built through dialogue, relevance and authenticity. These encounters will fuel our mission at The Brand Companions to design future brand experiences that connect people with purpose.
Thomas Wuest, The Brand Companions
I love M&I Forums because the organisation is top and the suppliers are high-quality. It’s a great way to optimise your time!
Patricia Roger, R’fox
Impressions across the campaign
Impressions over the event
Types of companies our buyers were from
Types of companies suppliers were from
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
The regions our suppliers at M&I Flagship Dubai were from
Explore the types of organisations our suppliers at this event were representing
14-16 April 2026 | Abu Dhabi
American buyers
24 - 28 Feb | Austria
Foster new cross-continental business relationships
Global curators
29 Mar - 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
