Our M&I Expo community
Explore data below to get a real understanding for the buyers you can expect to meet at Expo, based on real M&I data from our Fest Global community. With a range of charts, pulling out key characteristics and needs of the buyers, you can make sure you know who you’ll be meeting and prepare for success.
Key takeaways
had an average annual budget of over £5m
looking for suppliers in city centres or with conference facilities available
had an ADR of over €250
had 100-200pax
Our M&I buyer community
Where they place business
Buyer geographic breakdown
Average size of events
Event types
Sectors our buyers represent
Average day rate
Buyer type
Average annual budget
UPCOMING EVENTS
M&I Expo
Global MICE industry
5 – 7 April 2027 | Abu Dhabi
M&I Expo
Global MICE industry
5 – 7 April 2027 | Abu Dhabi
A global exhibition for the elite of the MICE industry
Learn moreM&I Flagship Stockholm
UK & European buyers
17 – 20 Jun 2026 | Sweden
M&I Flagship Stockholm
UK & European buyers
17 – 20 Jun 2026 | Sweden
Grow your MICE network in Sweden's premier destination
Learn moreM&I Healthcare Brighton
UK & European buyers
1 – 4 July 2026 | United Kingdom
M&I Healthcare Brighton
UK & European buyers
1 – 4 July 2026 | United Kingdom
The hub for healthcare events
Learn moreM&I Flagship Nashville
American buyers
30 Aug – 2 Sept 2026 | USA
M&I Flagship Nashville
American buyers
30 Aug – 2 Sept 2026 | USA
Grow your MICE network in the USA's premier destination
Learn moreM&I Flagship Algarve
UK & European buyers
4 – 7 Oct 2026 | Portugal
M&I Flagship Algarve
UK & European buyers
4 – 7 Oct 2026 | Portugal
Grow your MICE network in Portugal's premier destination
Learn moreM&I Private Kitzbühel
UK & European buyers
18 – 21 Oct 2026 | Austria
M&I Private Kitzbühel
UK & European buyers
18 – 21 Oct 2026 | Austria
Grow your MICE network in Austria's premier destination
Learn moreM&I LUXE Jamaica
Global curators
7 – 10 December 2026 | Jamaica
M&I LUXE Jamaica
Global curators
7 – 10 December 2026 | Jamaica
The must-attend event for luxury incentive travel professionals
Learn more