Maximising your impact as a supplier at an M&I MICE workshop

Crafting your unique proposition 

To make a lasting impression at MICE corporate events, it’s crucial to present a compelling and unique value proposition. Here’s how you can stand out: 

Identify your key strengths 

• Analyse your offerings in the context of the MICE industry. 
• Pinpoint what makes your products or services unique. 
• Consider how your strengths align with current industry trends and buyer needs. 

Tailor your presentation 

Our events attract a diverse range of buyers, each with specific needs and expectations. To maximise your impact: 

• Research the attending buyers and their potential requirements. 
• Customise your pitch to address these specific needs. 
• Prepare concise, engaging presentations that highlight your unique selling points. 

Differentiate Your Brand 

In a competitive marketplace, standing out is key: 

• Develop a clear, compelling brand story that resonates with your target audience. 
• Showcase case studies or success stories that demonstrate your value. 
• Consider innovative ways to present your offerings, such as interactive demonstrations or immersive experiences.