For this year’s second instalment of LUXE, we brought together curators and luxury providers for a few intimate days of connection, in Greece’s most exclusive island.
Of exhibitors said LUXE by M&I offered great potential ROI
Overall event score
from delegates
Average number of enquiries given by buyers during Luxe by M&I
This May, we ventured to the breathtaking island of Mykonos to connect only the best global curators and international providers.
Across three days, delegates engaged in one-to-one meetings with our handpicked guest list, networked at elegant soirées, and experienced the magic of Mykonos through curated activities that showcased its allure as an unforgettable incentive travel destination.
Delegates indulged in the contemporary luxury offered by our host, Myconian Collection. Nestled in the hillside above a glistening bay, guests experienced a range of properties. Signature meetings took place at the Myconian Imperial Hotel.
Elevated soirées took place at DEOS Mykonos, Kalesma Mykonos, and Royal Myconian, each showcasing their stylish interiors, impressive service and incentive capabilities.
Shared Experiences gave our guests the opportunity to immerse themselves in authentic Greek culture while strengthening their connections. Experiences ranged from a yacht tour and a wine and olive oil tasting to horse riding on the beach and scuba
diving.
The entire event was truly phenomenal from an entertainment perspective. The atmosphere, the programme, and the overall
experience were all exceptionally well curated.”
Dustin Hoffman, HGH Hotelgesellschaft mbH Tortue Hamburg
LUXE Mykonos was truly exceptional. From the stunning location to the seamless organization, every detail exceeded expectations. The pre-scheduled meetings were
highly effective, allowing me to build meaningful connections with quality suppliers.
Zeynep Kurap, TravelXclusive
It was the first time I attended an M&I forum and my mind was blown by the overall organization. The quality of the meetings was really good and the M&I team were really on top of it and made sure we all feel valued and recognized at all time.
Aude Gioan, Villars Alpine Resort
Having participated in many industry over the years, I can confidently say that LUXE stands out as one of the best trade shows for luxury travel professionals. It’s a must-attend for anyone serious about building meaningful
partnerships in the high-end travel sector.
Ib Boegebjerg Jensen, Ophelix Scandinavia
Huge thanks to M&I for an unforgettable experience – from the stunning setting to the meaningful connections made. It was a quick trip, but every moment was worth it to
engage with the best of the best in the industry.
Caroline Mills, Brownell Travel
Overall impressions on our social
channels during the campaign
Impressions on our social channels during the event
Types of companies our buyers were from
Types of companies suppliers were from
The regions our LUXE Mykonos curators were from
Types of companies our buyers are from
€4.5m average annual budget per buyer per event
The regions our suppliers at LUXE Mykonos were from
Explore the types of organisations our suppliers at this event were representing
14-16 April 2026 | Abu Dhabi
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27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
