A look back on

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LUXE

Lake Louise | 24-27 Mar 2025

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Looking back at LUXE Lake Louise 2025

For our first LUXE by M&I event in the 2025 calendar, we brought together curators and luxury providers, with the stunning backdrop of the Canadian Rockies

days
curators
tables
meetings
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LUXE by m&i In numbers
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98%

Of exhibitors said LUXE by M&I offered great potential ROI

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96/100

Overall event score
from delegates

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7RFPS

Average number of enquiries given by buyers during Luxe by M&I

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The Programme

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Where luxury incentive travel professionals connect

This March we headed to the stunning destination of Lake Louise, in Canada, to bring together our American luxury providers with top curators.

Over three days, the delegates had one-to-one meetings with the exclusive guestlist we’d curated, enjoyed elegant soirées to build on those relationships outside of the meeting room and got a taste of this incredible incentive travel destination for themselves through shared experiences.

An opulent backdrop for an opulent event

Fairmont Chateau Lake Louise offered the ideal setting for LUXE Lake Louise, with its plethora of high-end accommodation, meeting space, amenities and breath-taking lakeside location.

The distinguished soirées took place at Brewster Barn, Banff Gondola, Fairmont Banff Springs and Fairmont Chateau Lake Louise, each showcasing the culture and the outstanding scenery.

There were a number of shared experiences, each giving our delegates the chance to explore the luxurious side of Lake Louise. Skiing, snow tubing and snowshoeing were all on the agenda, as well as an unforgettable ice walk through the Johnston Canyon.

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The memories

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What our community is saying

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Event partners

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The event footprint

835,000

Overall impressions on our social
channels during the campaign

76,000

Impressions on our social channels during the event

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Buyers who attended

Buyer geographic breakdown

The regions our buyers were from

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Buyer types

Types of companies our buyers were from

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Suppliers who attended

Supplier geographic breakdown

The regions our suppliers were from

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Supplier types

Types of companies suppliers were from

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UPCOMING EVENTS

See where we’re going next

 

Buyer geographic breakdown

The regions our buyers are from

America
Canada
Spain
Belgium
Germany
Mexico
Other
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Buyer types

Types of companies our buyers are from

$5.3m average annual budget per buyer per event

Supplier geographic breakdown

The regions our suppliers at LUXE Lake Louise were from

United States
Canada
Mexico
Italy
Croatia
Spain
Other
MI FEST MEETINGS DAY 1 WEB READY 191

Supplier types

Explore the types of organisations our suppliers at this event were representing

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Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

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Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.