For our first LUXE by M&I event in the 2025 calendar, we brought together curators and luxury providers, with the stunning backdrop of the Canadian Rockies
Of exhibitors said LUXE by M&I offered great potential ROI
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Average number of enquiries given by buyers during Luxe by M&I
This March we headed to the stunning destination of Lake Louise, in Canada, to bring together our American luxury providers with top curators.
Over three days, the delegates had one-to-one meetings with the exclusive guestlist we’d curated, enjoyed elegant soirées to build on those relationships outside of the meeting room and got a taste of this incredible incentive travel destination for themselves through shared experiences.
Fairmont Chateau Lake Louise offered the ideal setting for LUXE Lake Louise, with its plethora of high-end accommodation, meeting space, amenities and breath-taking lakeside location.
The distinguished soirées took place at Brewster Barn, Banff Gondola, Fairmont Banff Springs and Fairmont Chateau Lake Louise, each showcasing the culture and the outstanding scenery.
There were a number of shared experiences, each giving our delegates the chance to explore the luxurious side of Lake Louise. Skiing, snow tubing and snowshoeing were all on the agenda, as well as an unforgettable ice walk through the Johnston Canyon.
LUXE by M&I is unlike any other event I’ve attended in the luxury travel space. What made it truly stand out was the energy, the quality of the attendees, and the opportunity to build genuine connections.”
Michelle Rodriguez Suarez, Riverside Collection GmbH & Co.KG
A seamless experience from start to finish with exceptional attention to detail, gorgeous venues and quality suppliers.”
Susannah Winfield, University of Texas at Austin & Executed Productions
Well organized event with qualified buyers, walked away with many great connections and new opportunities.”
May Gerald, Rosewood Baha Mar
LUXE by M&I is the ultimate event for elite travel professionals – exclusive connections, cutting-edge luxury trends, and unparalleled networking. A must-attend for those shaping the future of luxury travel.”
Maro Kasparian, Travelteck
It was my first time attending an M&I event, and it was amazing – staff, venue, food, activities, meetings and networking – all fantastic. Looking forward to the next one.”
Rafael Garcia, Secrets & Breathless Riviera Cancun Resort & Spa
The LUXE Lake Louise Forum was, without a doubt, one of the most invaluable industry gatherings I’ve had the pleasure of attending in my nine-year travel career! Every single aspect was just… magical.”
Danene Dustin, Morris Meetings & Incentives
Overall impressions on our social
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Impressions on our social channels during the event
Types of companies our buyers were from
Types of companies suppliers were from
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
Types of companies our buyers are from
$5.3m average annual budget per buyer per event
The regions our suppliers at LUXE Lake Louise were from
Explore the types of organisations our suppliers at this event were representing
14-16 April 2026 | Abu Dhabi
American buyers
24 - 28 Feb | Austria
Foster new cross-continental business relationships
Global curators
29 Mar - 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
