Our first event of the year and our largest to date, M&I Fest Marrakesh 24, was the ideal way to kick off our 2024 calendar. Combining the personalisation of our smaller Forums with the extensive networking opportunities of an exhibition, this new format successfully brought together leaders in the MICE industry.
Of global events according to Explori data
Overall event score
from our buyers
Average number of enquiries given by buyers during M&I Fest
Our top buyer event
Industry connections created
during the event
of exhibitors said M&I Fest offered great potential ROI
500 industry leaders came together for over 7,500 meetings and a total of 55k connections in just 4 days. We introduced our new exhibitor Pavilions which provided dedicated spaces for suppliers, offering them maximum exposure and a unique platform to share their brand and destination stories.
Evening events held at Mövenpick, Barceló Palmeraie Marrakesh, Yes We Camp, and Fairmont Royal Palm Marrakesh were both exciting and memorable, creating the perfect settings for connection and memory-making.
M&I Fest 2024 was my first experience with this event format. Although meetings are also central at M&I, compared to other large events like IBTM or IMEX, the connections I made were definitely deepened thanks to the fabulously grand evening events. Consequently, the exchange is more efficient and sustainable. It was simply magnificent.”
Tom Kothe, adebar GmbH
As a seasoned professional in the travel industry, attending the recent event was an enriching experience. The many networking opportunities, and discussions with industry leaders have provided invaluable insights and strategies to enhance our business practices. I’m excited to implement these learnings and continue driving success in our ever-evolving industry.”
Maxine Frisk, American Express Global Business Travel Finland
M&I Fest is a unique event where buyers and suppliers are brought together in a unique way. It felt like the sky was the limit. In one word, WOW!”
Matthias Dujardijn, Marriott Ghent & Residence Inn Ghent
Overall impressions on our social
channels during the campaign
Total press coverage reach
Types of companies our buyers were from
Types of companies suppliers were from
“M&I Fest ushered in a new era for trade shows. It was a masterclass in pairing effective in-person meetings with unparalleled destination tours.”
“M&I Fest Revolutionizes MICE Trade Shows with New Event Format in Marrakesh.”
“M&I Fest is their blueprint for their future of events – a modern caravanserai for conferencing. It is buyer-led, meaning that the organisers have an intuitive ‘ear to the ground’ for what they want.”
Global buyers
16-20 Mar 2025 | Morocco
American curators
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
The regions our buyers are from
Types of companies our buyers are from
$4.02m average annual budget per buyer per event
The regions our suppliers at M&I Fest Global were from
Explore the types of organisations our suppliers at this event were representing
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
