A look back on

M&I Private

Davos | 28 Sep – 1 Oct 2025

Looking back at M&I Private Davos 2025

To mark the arrival of autumn, we brought our celebrated M&I Private Forum to Davos - connecting leading UK and EU buyers with some of Europe’s finest independent and boutique hotels.

3
days
93
buyers
108
suppliers
3781
meetings

M&I Private in numbers

92%

Of exhibitors said M&I Private offered great potential ROI

92/100

Overall event score

4RFPS

Average number of enquiries given by buyers during M&I Private

The Programme

Showcasing character and independent spirit

Showcasing character and independent spirit

Set in Switzerland’s highest city, this edition of M&I Private Forum highlighted why Davos continues to shine as a MICE destination. With its dramatic mountain landscapes, alpine charm, and easy access from Zurich Airport, the town provided an inspiring backdrop for business and connection.

Our base was the AlpenGold Hotel, a luxurious retreat overlooking Lake Davos. Home to several outstanding restaurants - including one dedicated to fondue - and a serene spa, it stands as a beacon of elegance in the glorious alpine landscape. Beyond leisure, its state-of-the-art conference facilities span over 1,500 m², with eight flexible meeting rooms, a light-filled ballroom, and a spacious foyer. Designed in wood, stone, and natural materials, the spaces can host up to 900 guests.

Reaching peak connection

Reaching peak connection

Across three days, guests took part in 40 pre-scheduled meetings within the state-of-the-art surroundings of the AlpenGold Hotel. Beyond the meeting rooms, networking came to life through a variety of unique alpine activities - from paragliding and llama trekking to brewery tours, chocolate making, and a visit to the Davos Dairy. Hiking trails and mountain e-bike tours added yet more opportunities to connect against the spectacular backdrop of the Swiss Alps.

Evenings were equally memorable: from dining at the AlpenGold itself, to the historic Panorama Restaurant at Schatzalp, before closing the Forum in style with a final night of celebration at the Davos Congress Centre.

The memories

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What our community is saying

I absolutely loved the M&I event – it was inspiring, beautifully executed and full of creative energy. I'd definitely attend again!

Olia Jemeljanova, OJ Luxury Travels

The event footprint

1.6M+

Impressions across the campaign

119K

Impressions on our social channels during the event

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar