A look back on

M&I Flagship

Tbilisi | 30 June - 4 July 2024

Looking back at M&I Flagship Tbilisi 2024

Over 3 days, our intimate group of buyers and suppliers came together in this unique and special location to network, connect and see what stunning Tbilisi had to offer.

3
days
64
buyers
82
suppliers
2400
meetings

M&I Flagship in numbers

95%

Of exhibitors said M&I Flagship offered great potential ROI

100/100

Overall event score from our buyers

6RFPS

Average number of enquiries given by buyers during M&I Flagship

The Programme

The cornerstone of the MICE calendar lands in the South Caucasus

The cornerstone of the MICE calendar lands in the South Caucasus

Back in the summer of 2024, our famous Flagship took to Georgia where top European MICE buyers and international suppliers made meaningful, lasting connections in just a few days.

Our Flagships are our original event consisting of our signature AI-matched one-to-one meetings, destination activities and evening functions. If you’re looking for an event that caters to a broad spectrum of MICE segments, this is it.

Connection, discovery and real ROI

Connection, discovery and real ROI

At the heart of our events are our one-to-one meetings and during M&I Tbilisi 24 these took place at our host property, Paragraph Freedom Square, a Luxury Collection Hotel, Tbilisi.

During the balmy Georgian evenings guests connected at unique local venues including Bioli Wellness Resort, the historical Rustaveli National Theatre and the beautiful Château Mukhrani for a farewell evening following a guided tour of its famous cellars.

Buyers immersed themselves in the local area's potential for MICE groups through their chosen activities including a winery tour, a river cruise, museum tours and more.

The memories

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What our community is saying

M&I Forums are firmly at the top of the leaderboard in connecting MICE buyers and suppliers. The investment truly pays off.

Vesna Lesnik, Helmsbriscoe

The event footprint

1.75 M

Overall impressions on our social channels during the campaign

100,000

Impressions on our social channels during the event

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar