A look back on
M&I Flagship
Lisbon | 25-28 Aug 2024
Looking back at M&I Flagship Lisbon 2024
Our summer Flagship took place in one of Europe’s most established, vibrant and diverse capitals. Lisbon was the perfect setting for new business relationships to flourish.
M&I Flagship in numbers

Of exhibitors said M&I Flagship offered great potential ROI

Overall event score from our buyers

Average number of enquiries given by buyers during M&I Flagship
The Programme

Quality matchmaking with our Flagship format
Tailored to every MICE industry need, these premier gatherings offer unmatched ROI, uniting top buyers and suppliers for three days of impactful one-to-one meetings and immersive networking, setting the benchmark for connection and business success.
Our budding newcomers kicked off our three-day programme with a welcome drink to introduce them to the team and their assigned buddies at one of our two host properties, EPIC SANA Lisboa.

Step into Lisbon’s charm and hospitality
Attendees took part in their one-to-one pre-scheduled meetings at EPIC SANA Marquês. Our meetings are matched based on our attendees’ preferences which they can tailor themselves, ensuring our meetings are as productive as possible.
Evenings took place across Lisbon’s plethora of premium spaces, from a welcome dinner at the plush Estufa Fria Botanical and an evening at Monsanto Secret Spot’s secret garden to a farewell at SUD Lisboa for a golden hour to remember.
Our destination activities perfectly captured the spirit of Lisbon, from a tile painting class and a pastel de nata masterclass to a Tagus River cruise and a Sintra tour, there was something for everyone.
What our community is saying
Lisbon was a "must-attend" MICE event for buyers seeking new suppliers for contracting and cementing relationships through meaningful cultural and social encounters on top of the focused business meetings all contained within 3 days!
Sheila Riikonen, Sunbee Europe
Event partners








The event footprint
Overall impressions on our social channels during the campaign
Impressions on our social channels during the event
Buyers who attended
Buyer geographic breakdown
The regions they were from

Buyer types
Types of companies they were from

Suppliers who attended
Supplier geographic breakdown
The regions they were from

Supplier types
Types of companies they were from




