A look back on

M&I Flagship

Lisbon | 25-28 Aug 2024

Looking back at M&I Flagship Lisbon 2024

Our summer Flagship took place in one of Europe’s most established, vibrant and diverse capitals. Lisbon was the perfect setting for new business relationships to flourish.

4
days
151
buyers
227
suppliers
6000
meetings

M&I Flagship in numbers

84%

Of exhibitors said M&I Flagship offered great potential ROI

97/100

Overall event score from our buyers

7RFPS

Average number of enquiries given by buyers during M&I Flagship

The Programme

Quality matchmaking with our Flagship format

Quality matchmaking with our Flagship format

Tailored to every MICE industry need, these premier gatherings offer unmatched ROI, uniting top buyers and suppliers for three days of impactful one-to-one meetings and immersive networking, setting the benchmark for connection and business success.

Our budding newcomers kicked off our three-day programme with a welcome drink to introduce them to the team and their assigned buddies at one of our two host properties, EPIC SANA Lisboa.

Step into Lisbon’s charm and hospitality

Step into Lisbon’s charm and hospitality

Attendees took part in their one-to-one pre-scheduled meetings at EPIC SANA Marquês. Our meetings are matched based on our attendees’ preferences which they can tailor themselves, ensuring our meetings are as productive as possible.

Evenings took place across Lisbon’s plethora of premium spaces, from a welcome dinner at the plush Estufa Fria Botanical and an evening at Monsanto Secret Spot’s secret garden to a farewell at SUD Lisboa for a golden hour to remember.

Our destination activities perfectly captured the spirit of Lisbon, from a tile painting class and a pastel de nata masterclass to a Tagus River cruise and a Sintra tour, there was something for everyone.

The memories

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What our community is saying

Lisbon was a "must-attend" MICE event for buyers seeking new suppliers for contracting and cementing relationships through meaningful cultural and social encounters on top of the focused business meetings all contained within 3 days!

Sheila Riikonen, Sunbee Europe

Event partners

The event footprint

2.4 M

Overall impressions on our social channels during the campaign

130,000

Impressions on our social channels during the event

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar