A look back on

Marrakech | 16-20 March 2025

Marrakech | 16-20 March 2025

The biggest event in the M&I calendar

We enjoyed the first M&I Fest Global Marrakech so much, we came back for more.

Offering our signature one-to-one meetings and destination discovery, alongside pavilions and an educational programme, there was something for everyone at this year's Forum.

4
days
199
BUYERS
199
TABLES
8000
MEETINGS

In numbers

92%

of exhibitors said M&I Fest offered great potential ROI

93/100

Overall event score from our buyers

7-10RFPS

Average number of enquiries given by buyers during M&I Fest

The Programme

Building connections and opening minds

Building connections and opening minds

M&I Fest Global Marrakech returned for the second year, offering a jam-packed programme.

With all the highlights of an M&I Forum, buyers and suppliers had the opportunity to build connections with one-to-one meetings with a carefully curated list of delegates.

Off the meeting floor, those attending had the chance to visit our pavilions, explore the tech shaping the industry at the M&I Tech Zone, featuring Holoconnects and Grip, and hear from mindreader and TV star, Thorsten Havener, who led an insightful and eye-opening session on 'How to read people'.

Cementing those relationships...

Cementing those relationships...

Outside of the meeting room, there were plenty of opportunities to explore this top MICE destination and see its' magic for ourselves.

With Movenpick Hotel Mansour Eddahbi Marrakech as a base, delegates could explore this beautiful hotel and its amenities during the event.

The evenings offered an opportunity to sample the wonderful Moroccan hospitality, with evenings hosted by Beldi, Cafe Arabe, Le Maison Arabe, Akira Back and Royal Mansour. The final night's extravaganza was organised by Shems Travel & Events and hosted by Agafay Valley.

Destination discovery also gave delegates the chance to experience the local area and activities frequented here, with plenty of activities to participate in - such as exploring the souks, a cookery class, a quad biking experience and the chance to try their hand at traditional Moroccan arts and crafts.

The memories

What our community is saying

As it was my first M&I event, I was truly impressed by the energy, organisation, and the quality of meetings – it was such a valuable opportunity to connect with industry peers and explore new business opportunities.

Zoï Nordbeck, Okura Hotel Amsterdam

Event partners

The event footprint

1.2 M+

Overall impressions on our social channels during the campaign

150,000+

Total press coverage reach

Buyers who attended

Buyer geographic breakdown

The regions they were from

Buyer geographic breakdown

Buyer types

Types of companies they were from

Buyer types

Suppliers who attended

Supplier geographic breakdown

The regions they were from

Supplier geographic breakdown

Supplier types

Types of companies they were from

Supplier types

See where we’re going next

View our event calendar