In the world of MICE industry events, destination experiences play a pivotal role in transforming ordinary workshops into extraordinary journeys. At M&I, we understand the power of immersive experiences in creating MICE trade shows and workshops that resonate long after the event concludes. Our unique approach leverages the essence of each destination to craft impactful events that leave a lasting impression on participants.
Immersive experiences elevate learning by engaging participants on multiple levels. By incorporating the local environment, culture, and unique attributes of a destination into our MICE workshops, we create a rich, multifaceted learning environment. This approach makes information more engaging and memorable for attendees.
Moreover, these shared experiences foster stronger professional relationships. When participants engage in activities that go beyond traditional meeting formats, they create shared memories and connections that can lead to more fruitful business relationships. Whether it’s a team-building exercise set against a stunning natural backdrop or a cultural excursion that offers new perspectives, these experiences become talking points that strengthen professional bonds.
Selecting the right location is crucial for creating truly immersive MICE corporate events. At M&I, we carefully consider several factors when choosing destinations for our workshops:
Our goal is to find destinations that not only meet the logistical needs of our events but also offer something special that aligns with the workshop’s objectives and enhances the overall experience for participants.
Attending the M&I Forum in Tbilisi was an exceptional experience. The event was meticulously organised, with a seamless blend of professional B2B meetings, innovative cultural experiences, and unparalleled networking opportunities. I left the Forum with new ideas, valuable connections, and a deep appreciation for the MICE industry. I highly recommend M&I Forums to anyone looking to stay ahead in the meetings and events sector.”
Sheila Riikonen, Sun bee tours – attended M&I Flagship Tbilisi 2024
Incorporating local culture and heritage into workshop activities is an art form. We strive to offer participants an authentic taste of the destination while maintaining focus on the event’s professional goals. This might involve:
The key is to strike a balance between educational content and enjoyable activities that promote relaxation and networking. This balanced approach ensures that participants remain engaged throughout the event and have ample opportunities to connect with their peers in meaningful ways.
Immersive experiences add unparalleled value to networking, creating unique opportunities for meaningful connections. When professionals step out of their comfort zones and share new experiences, they often find common ground that might not be apparent in a traditional conference setting.
At M&I, we’re committed to helping you explore diverse destinations that can unlock new avenues for professional growth and collaboration. Our international MICE Forums are designed to take you beyond the ordinary, offering a blend of professional development and cultural enrichment that set our events apart.
View our calendar of events and secure your slot today. Join M&I in redefining the MICE industry through immersive, destination-focused experiences that inspire, educate, and connect professionals in ways they’ve never experienced before.
© M&I is part of Worldwide Events, a division of Worldwide Events Group Ltd, 27 Furnival St, London EC4A 1JQ
Global Buyers
16-20 Mar 2025 | Morocco
American buyers
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
