Ever wondered what goes into creating a world-class MICE industry event? At M&I, we pride ourselves on delivering exceptional meetings and events that stand out in the crowded landscape of MICE trade shows. Today, we’re pulling back the curtain to give you an insider’s look at the meticulous planning, creativity, and dedication that goes into every M&I Forum.
Before we dive into the nitty-gritty of MICE event management, it’s crucial to understand the vision that drives every M&I event. Our goal isn’t just to organise another MICE trade event – it’s to create an experience that transforms the way professionals connect and do business.
For each Forum, we ask ourselves:
This forward-thinking approach, as a MICE event company, sets the stage for everything that follows in our planning process.
The foundation of every successful international MICE Forum is laid months in advance. Here’s a glimpse into our initial planning phase:
Our team constantly monitors MICE industry trends, emerging markets, and shifting business needs. This research informs everything from our choice of location to the themes we explore in our educational sessions.
Choosing the right destination is crucial. We look for cities with the most MICE events that offer:
Each MICE corporate event revolves around a central theme that resonates with current industry challenges and opportunities. This theme influences our speaker selection, workshop topics, and even the social events we organise.
One of the hallmarks of an M&I event is the quality of our attendees. Our curation process is rigorous and ensures that every participant brings value to the table.
For our hosted buyer programs, we:
Our MICE suppliers undergo a careful selection process to ensure they offer products or services relevant to our buyer audience. We look for:
Once our attendee list is finalised, we craft personalised invitations that highlight the unique value each participant will gain from the MICE corporate travel event. This personal touch sets the tone for the bespoke experience to come.
With the groundwork laid, we move into the detailed planning and execution phase. This is where the magic happens – turning our vision into reality.
We transform ordinary spaces into extraordinary networking environments. This includes:
Our event schedules are carefully crafted to balance structured networking time with more relaxed social interactions. We use advanced algorithms to create personalised agendas for each attendee, maximising the potential for meaningful connections.
Our on-site team undergoes rigorous training to ensure they can:
When the doors open and attendees arrive, it’s showtime. Here’s how we ensure every moment counts:
We kick off each MICE Forum with a comprehensive orientation, setting expectations and providing attendees with the tools they need to make the most of their experience.
Our team actively works throughout the event to:
We’re always ready to adapt on the fly. Our team monitors the event pulse and makes real-time adjustments to:
The work doesn’t stop when the event ends. Our post-event process is crucial for continuous improvement and maintaining the relationships formed during the MICE and events tourism gathering.
We conduct thorough post-event surveys to gather insights on:
We work with attendees to track the business outcomes resulting from the event, measuring factors like:
Based on the feedback and data collected, we hold comprehensive debriefs to identify:
What sets an M&I event apart isn’t just one big thing – it’s the culmination of countless small details, each carefully considered and expertly executed. From the personalised welcome gifts to the intuitive event app, every touchpoint is designed to enhance the attendee experience and facilitate meaningful connections.
We leverage cutting-edge technology to streamline the event experience:
Sustainability isn’t just a buzzword for us – it’s a core part of our MICE event management:
We believe that shared experiences create stronger bonds. That’s why we incorporate unique elements into every event:
Now that you’ve had a behind-the-scenes look at what goes into creating an M&I event, why not experience it for yourself? Whether you’re a buyer looking for innovative solutions or a supplier ready to showcase your offerings, an M&I MICE Forum offers unparalleled opportunities for growth and connection.
Ready to be part of something extraordinary?
Here’s how you can get involved:
At M&I, we’re not just organising events – we’re crafting experiences that have the power to transform businesses and careers. Join us at our next event and discover the M&I difference for yourself.
© M&I is part of Worldwide Events, a division of Worldwide Events Group Ltd, 27 Furnival St, London EC4A 1JQ
Global Buyers
16-20 Mar 2025 | Morocco
American buyers
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
