M&I Flagship Dubai

UK & EU buyers

Take your MICE connections further in the Pearl of the Middle East

30 Nov – 4 Dec 2025 | Dubai, UAE

M&I Flagship Dubai | UK & EU buyers | 30 Nov – 4 Dec 2025 | Dubai, UAE

EVENT OVERVIEW

The gold standard in MICE events, our original event format offers unrivalled ROI and a greater choice of meetings. Created for all MICE industry needs, M&I Flagship Dubai will bring together top MICE buyers and suppliers for four days of 1-2-1 meetings and networking opportunities. 

DAYS
Filled with opportunities for networking
TARGETED MEETINGS
With the best people for your business
SUPPLIER TABLES
The best MICE properties, destinations, and DMCs
BUYERS
Of the highest quality from the UK & EU
HEADLINE PARTNER
NETWORKING THREE WAYS

Get down to business

Connect across AI-matched pre-scheduled meetings with interested MICE professionals. 

Take business out of the meeting room

Build closer connections as you discover the MICE highlights of the destination.

Connect over unforgettable evenings

Strengthen your business relationships with other attendees at lively evening events.  

SAMPLE PROGRAMmE

What to expect

  • Arrivals 
  • Early arrivals dinner 
  • 1-2-1 pre-scheduled meetings 
  • Lunch 
  • 1-2-1 pre-scheduled meetings 
  • Welcome dinner 
  • 1-2-1 pre-scheduled meetings 
  • Lunch 
  • Networking activities 
  • Evening social 
  • 1-2-1 pre-scheduled meetings 
  • Lunch 
  • 1-2-1 pre-scheduled meetings 
  • Farewell evening 
  • Departures 
THE DESTINATION

Dubai, UAE

A vibrant hub of innovation, Dubai has long been recognised as a preferred MICE destination. Its unparalleled access to emerging markets, multicultural environment, and history of hosting global gatherings promises an empowering experience for delegates.   

You’ll never be short on world-class MICE properties and venues with state-of-the-art facilities and sustainable certification. Whether you’re in the market for a luxury hard-brand resort or an ultra-stylish beachfront property, you’ll find there’s a venue for every MICE group.

THE BENEFITS

Why attend M&I Flagship Dubai

BUYER COUNTRY OF ORIGIN
BUYER TYPE
M&I Flagship Dubai | UK & EU buyers
Experience an event with real ROI
Days
Hours
Minutes
Seconds
UPCOMING EVENTS

See where we’re going next

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Do you already have a
M&I buyer profile?

US Average Group

Average group size

Size of the events our buyers plan

Top requested properties

Type of properties our buyers want to meet

Beach Resort
Boutique Hotel
City Centre
Airport
Conference Centre
Other

Buyer industries

The industries our buyers work in

Aerospace/Naval/Defence
Agriculture
Automotive
Biotechnology
Chemicals
Construction
Consumer Goods
Cosmetics
Education
Entertainmental Services
Environmental Services
Fashion/Retail
Financial Services
Food & Beverages
Government
Hospitality / Travel
Human Resources / Staffing / Recruitment
Industrial / Engineering
Insurance
IT & Technology
Legal
Management consulting
Manufacture
Media

Buyer geographic breakdown

The regions our buyers are from

Northeast America
Southeast America
South America
Canada
Southwest America
West Coast
Other
Average USD Daily Rate

Average USD daily rate

What our buyers spend per delegate per night

> $250
$250-$750
$750-$1250
$1250+
Buyer Types

Buyer types

Types of companies our buyers are from

$3.05m average annual budget per buyer per event

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.