Uniting two powerhouse markets, our Transatlantic event fostered meaningful partnerships, opened doors to new opportunities, and strengthened commercial ties – all within an atmosphere of collaboration, energy, and enjoyment.
Hosted at The Palace Hotel, this Transatlantic edition marked a bold new step for M&I – connecting the European and American MICE communities in one seamless experience.
The venue, originally commissioned by King Alfonso XIII and recently restored to its former splendour, offered the perfect balance of history and modern sophistication. With elegant rooms, a stunning glass-domed lounge, and flexible event spaces, it provided an inspiring backdrop for productive meetings and meaningful conversations.
From structured sessions to relaxed social moments, the event captured the spirit of global collaboration – proving that when business and culture come together, great things happen. Delegates praised the flawless organisation, the high quality of meetings, and the balance between efficiency and enjoyment.
Over three unforgettable days, 100 European hotels, destinations, and DMCs met with 110 top-tier buyers from across the Americas through 40 one-to-one meetings, cultural experiences, and evening events that showcased the best of Madrid.
Delegates embraced the city’s vibrant character with paella workshops, flamenco lessons, and even a boat race in Retiro Park – activities that turned networking into lasting memories.
A highlight of the programme was an inspiring keynote from Mike Rayburn, whose mix of humour, guitar, and motivational insight encouraged attendees to think bigger and embrace change.
Evenings offered their own magic: from the panoramic views and live music at Ginkgo Sky Bar, to refined dining and conversation at Rosewood Villa Magna, and finally, a spectacular closing celebration at Palacio del Negralejo. Sponsored by the Madrid Convention Bureau, the finale brought everyone together for a night of flamenco, regional cuisine, and dancing under the stars – the perfect ending to an extraordinary week in Madrid.
M&I Transatlantic Madrid proved that when great minds meet across continents, business thrives – and connections become unforgettable.
Micro-moments of connection, from pre-event and throughout the show floor, it’s an eventprof’s dream!”
Monica Wolyniec, Grupo Pacifico International Agency USA
Attending the event was incredibly valuable. It gave me the chance to connect face-to-face with so many partners and discover new properties that I wouldn’t have otherwise come across. I appreciated the opportunity to have real conversations with suppliers.”
Giselle Alonso, Surf Office USA
M&I Madrid was an excellent first-time experience! Being able to connect with so many suppliers from all over Europe in a span of 3 days was not only efficient but also encouraging to push for the market. Walked away with multiple contacts.”
Nisha Patel, 160over90
Attending this event was a wonderful experience – it brought together inspiring brands, passionate creators, and meaningful opportunities for collaboration. I truly value the connections made and the level of organisation throughout.”
Lucia Ugarte, Chicas Guapas TV
As a first-time attendee and buyer at the M&I Forum in Madrid, I was truly impressed by the exceptional organisation and professionalism of the entire M&I team. Every detail – from the meeting scheduling to the event logistics – was handled seamlessly.”
The M&I team is great! They helped with everything during the event and were quick to assist whenever a problem arose.”
Ximena Paredes, Meliá Mallorca Urban Hotels & Palma Congress Center
Great networking event to spend a couple of days with fabulous industry partners. It’s almost like family when you attend M&I!”
Jan Tolle MacDonald, HelmsBriscoe US
Impressions over the event
Types of companies our buyers were from
Types of companies suppliers were from
© M&I is part of Worldwide Events Group Ltd, which includes PLE, 1st Floor, 5-7 Marshalsea Rd, London, SE1 1EP
Affiliate company: White Label Travel
The regions our buyers are from
The regions our suppliers were from
Explore the types of organisations our suppliers at this event were representing
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Global curators
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The ultimate event for luxury incentive travel
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
