The wait is over — M&I has officially unveiled its 2026 events calendar, and it’s our most ambitious, diverse, and impactful line-up yet. From introducing our first exhibition – M&I Expo – to returning flagship favourites, next year promises unrivalled opportunities to connect, collaborate, and drive real business across the Meetings, Incentives, Conferences, and Events (MICE) sector.
Revealed live from the iconic Shangri-La The Shard in London, here’s everything you need to know about the exciting destinations and industry-leading experiences on the horizon for 2026.
A landmark moment for our industry, M&I Expo launches on 14–16 April 2026, in partnership with the Department of Culture & Tourism of Abu Dhabi.
This isn’t your average trade show. M&I Expo is a curated global gathering of the “MICE 1,000” – the most influential destinations, event planners, venues, and brands shaping the future of meetings and incentives. Every meeting is guaranteed, pre-qualified, and ROI-driven. There’s no random footfall – just powerful, purposeful connections in one of the world’s most forward-thinking business capitals.
Abu Dhabi, a city of innovation and evolution, provides the perfect backdrop for this reimagined global showcase.
Our Flagship Forums have been connecting global MICE buyers and suppliers for over two decades — and 2026 brings three exceptional locations to the table:
Exclusivity meets opportunity at LUXE by M&I, designed for high-end incentive buyers, VIP groups, and luxury venues.
The only event of its kind, M&I Healthcare brings together medical and pharmaceutical event professionals with venues that understand the unique demands of healthcare compliance.
Taking place in Brighton, UK (1–4 July), this Forum combines education, pre-scheduled meetings, networking, and compliance accreditation – all under one roof. Our host, the Doubletree by Hilton Brighton Metropole, offers over 6,000 square metres of meeting space overlooking the seafront.
Transatlantic travel is booming, and M&I Transatlantic is the essential Forum for sparking partnerships between European suppliers and American buyers.
We’re heading to Vienna, Austria (24-28 February), a global MICE powerhouse that hosted over 6,600 events in 2024 alone. Our venue, the Andaz Vienna Am Belvedere, combines cutting-edge design, panoramic views, and an unbeatable central location.
Boutique properties and venues with character take centre stage at M&I Private, happening in Kitzbühel, Austria (18–21 October).
This alpine destination, famed for hosting global giants like Google and Amazon, provides a unique setting for intimate, story-driven networking. Attendees will stay at both the alpine-inspired Hotel Kitzhof Mountain Design Resort and the newly expanded Grand Tirolia Kitzbühel – perfect for mixing business with breathtaking mountain views.
From Abu Dhabi to Venice, Nashville to Kitzbühel, 2026 is shaping up to be a defining year for the M&I community. Whether you’re focused on ROI-driven meetings, luxury incentives, healthcare events, or boutique experiences, our calendar has something for every MICE professional looking to make meaningful connections.
Supplier registrations are now open, and buyer registrations will follow this autumn.
14-16 April 2026 | Abu Dhabi
Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
