From 16-20 March 2025, M&I Fest Global in Marrakech will host the M&I & GAIN Tech Zone, where event technology meets innovation.
This is your chance to explore ground-breaking solutions from two fantastic event tech suppliers and gain insights from industry leaders on the future of MICE technology.
Meet our tech innovators.
Holoconnects is revolutionizing the way hotels, tourism boards and event planners engage with their audiences. Whether it’s realistic 3D room previews, interactive destination showcases or the ability to feature keynote speakers remotely, create dynamic brand activations that leave a lasting impact.
With the ability to enhance brand presence, boost engagement, and streamline staffing, Holoconnects brings futuristic, immersive experiences to life, helping businesses leave a lasting impression and maximize efficiency.
Powering M&I’s world-class 1-2-1 meetings, Grip is the leading AI-driven event platform designed to foster meaningful connections. With smart matchmaking capabilities, Grip ensures buyers and suppliers get the best ROI and ROT, facilitating seamless networking and business growth.
Growth Advisors International Network (GAIN) won’t be conducting traditional 1-2-1 meetings. Instead, they’ll be hosting three must-attend morning sessions on the best MICE technologies for 2025 and beyond. There’s never been a more crucial time to understand how technology is reshaping MICE, and GAIN will reveal exclusive industry insights to help you stay ahead.
The collaboration will debut at M&I Fest Global, Marrakech, serving as the launchpad for the Annual Tech and Innovation Primer – which will act as the industry’s definitive resource, equipping hotels, Destination Management Companies (DMCs), and Convention and Visitors Bureaus (CVBs) with actionable insights into the latest technology trends.
As part of this dynamic launch, the M&I & GAIN Tech Booth at M&I Fest Global, Marrakech, will be a central hub for education, workshops, and networking. This dedicated space will not only showcase the Primer but also foster meaningful discussions around AI advancements and other emerging technologies shaping the MICE industry.
Join us at the M&I & GAIN Tech Zone for an unmissable opportunity to experience ground-breaking technology, meet top industry innovators, and future-proof your event strategy.
Due to the current situation in the Middle East, M&I Expo will now take place on 5-7 April 2027.
5-7 April 2027 | Abu Dhabi
UK & European buyers
17 - 20 Jun 2026 | Sweden
Grow your MICE network in Sweden’s premier destination
Global curators
29 Mar - 1 Apr 2026 | Italy
The ultimate event for luxury incentive travel
Due to the current situation in the Middle East, M&I Expo is unable to take place as scheduled.
The security and wellbeing of our attendees, partners and team remain the primary focus. Whilst disappointing, the current circumstances mean that proceeding with the event is not possible at this time.
New dates for M&I Expo have now been confirmed: 5-7 April 2027.
We look forward to welcoming the community together then and continuing to support the industry through meaningful connections.
Thank you for your understanding and continued support.
If you have any questions regarding this update, please don’t hesitate to contact your Account Manager, who will be happy to assist.
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
