In today’s fast-paced business world, networking is more crucial than ever. But let’s face it – traditional MICE trade shows can sometimes feel stale and impersonal – that’s where M&I comes in. For two decades, we’ve been shaking up the meetings and events industry with our innovative approach to networking. Read on to find out how M&I is revolutionising the way professionals connect, collaborate, and create lasting business relationships.
When you think of a typical MICE industry event, what comes to mind? Crowded exhibition halls? Rushed conversations? Business card exchanges that lead nowhere? At M&I, we’ve reimagined the entire concept of networking events. Our philosophy is simple: create an environment where meaningful connections can flourish.
One of the cornerstones of our approach is our focus on quality interactions. Unlike massive MICE trade events where you might meet hundreds of people but form few genuine connections, our events are carefully curated to bring together the right people in the right setting.
We rigorously vet and interview all attendees, ensuring that every participant – whether a buyer or supplier – brings real value and opportunity to the table. This meticulous selection process means that when you attend an M&I event, you’re not just networking; you’re engaging with decision-makers and industry leaders who are serious about doing business.
Gone are the days of aimlessly wandering through exhibition halls. Our MICE workshops are designed to foster genuine interactions. We utilise a variety of formats, including:
These diverse formats ensure that every attendee, regardless of their networking style, finds opportunities to connect meaningfully.
While we pride ourselves on creating human-centric experiences, we’re not afraid to leverage cutting-edge technology to enhance our events. Our proprietary matchmaking algorithm ensures that every MICE 1-2-1 business networking event is optimised for success.
Our AI-driven platform analyses attendee profiles, preferences, and business objectives to suggest the most promising connections. This means less time spent on irrelevant conversations and more time building relationships that matter.
From registration to post-event follow-ups, our technology streamlines the entire event process. Attendees can easily manage their schedules, set up meetings, and access important information through our user-friendly mobile app.
At M&I, we understand that successful networking is just one piece of the puzzle. That’s why our events go beyond simple meet-and-greets to offer a comprehensive platform for business development.
Our events feature thought-provoking keynotes, panel discussions, and workshops led by industry experts. These sessions provide valuable insights into MICE industry trends, best practices, and emerging opportunities.
We believe that some of the best connections are made outside the conference room. That’s why we incorporate unique experiences into our events – from city tours to team-building activities. These shared experiences create bonds that go deeper than a typical business relationship.
Don’t just take our word for it. Our track record speaks for itself. Over the years, we’ve facilitated countless successful partnerships, deals, and collaborations. Here are just a few examples of how M&I has transformed businesses:
Attending the Forum in Tbilisi was an exceptional experience. The event was meticulously organised, with a seamless blend of professional B2B meetings, innovative cultural experiences, and unparalleled networking opportunities. I left the Forum with new ideas, valuable connections, and a deep appreciation for the MICE industry.”
Sheila Riikonen, Sun bee tours – attended M&I Tbilisi 2024.
M&I treats both the buyers and suppliers like VIP attendees. They create an immersive experience to ensure you can make the most out of your appointments and new connections.”
Amy Birnbaum, Moxy Hotels – attended M&I Flagship Miami 2024.
Quality 1-2-1 meetings that were both insightful and efficient. M&I is a well oiled machine that keeps everything well organised and creates a fun and professional environment to conduct business in. Highly recommend!”
Yoko Heukels, Meeting Element – attended Luxe by M&I Costa Mujeres 2023.
These success stories aren’t just anecdotes – they’re the norm at M&I events. Our post-event surveys consistently show that over 90% of attendees report making valuable connections that lead to tangible business opportunities.
As we look to the future, we’re excited to continue pushing the boundaries of what’s possible in the MICE industry. Here’s a sneak peek at what’s on the horizon:
While we believe in the power of face-to-face interactions, we’re also embracing the digital age. Our upcoming hybrid events will combine the best of both worlds, allowing for wider participation without sacrificing the quality of connections.
We’re committed to making our events not just good for business, but good for the planet too. From eco-friendly venues to carbon-neutral initiatives, sustainability is at the forefront of our event planning.
While we’ve made our mark in Europe, we’re setting our sights on new horizons. Keep an eye out for upcoming MICE networking opportunities in emerging markets and exciting destinations.
Are you ready to experience networking like never before? Here’s how you can be part of the M&I revolution:
Ready to revolutionise your networking? At M&I, we’re not just event organisers – we’re matchmakers for business success. We’re passionate about creating environments where partnerships flourish, ideas spark, and businesses grow. Join us at our next event and experience the M&I difference for yourself.
© M&I is part of Worldwide Events, a division of Worldwide Events Group Ltd, 27 Furnival St, London EC4A 1JQ
Global Buyers
16-20 Mar 2025 | Morocco
American buyers
24-27 Mar 2025 | Canada
UK & EU buyers
27-29 Aug 2025 | Croatia
The M&I Forum experience streamlined into two impactful days
Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.
If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.
Tim Chudley
Managing Director, Sundial Group
