Vienna
Foster new cross-continental business relationships
- American buyers
- 24 – 28 Feb 2026
- Austria
Discover the event
HEADLINE PARTNER
M&I Transatlantic Vienna | American buyers | 24 – 28 February | Austria
Capitalise on the transatlantic travel surge
Transatlantic travel to Europe remains robust in 2025, with over 80% of destinations reporting year-on-year growth from North America - a clear sign of expanding demand. Travel in the opposite direction is also on a steady upward trajectory, presenting a prime opportunity to capitalise on this thriving market. That’s where M&I Transatlantic Vienna comes in. This event is designed to spark meaningful MICE partnerships between Europe and North America. We connect leading American buyers with top-tier European suppliers - delivering exceptional ROI and new business opportunities.
40 pre-scheduled meetings with key decision-makers who matter most to your business
Buyers of the highest quality from The Americas
Suppliers - The best UK & EU MICE properties, destinations, and DMCs
ACCOMMODATION AND MEETING VENUE
Andaz Vienna Am Belvedere
A striking lifestyle hotel inspired by Austrian modernist art and design, Andaz Vienna Am Belvedere is located in the vibrant Quartier Belvedere. It features 303 spacious rooms and suites, many boasting floor-to-ceiling windows offering sweeping city views. Ideal for MICE events, the hotel offers 2,200 square metres of flexible event space, including a grand 705 square metre ballroom and several creative studios. Guests can enjoy authentic Austrian cuisine at Eugen21, unwind at the rooftop Aurora Bar, or relax in the wellness area with sauna and fitness centre.
HEADLINE PARTNER
The top benefits of Transatlantic
Reach cross-continental audiences
With transatlantic travel continuing to grow, this unique M&I event offers European suppliers a prime opportunity to connect directly with American buyers
Quality of meetings
Our intelligent matchmaking software uses your pre-event preferences and AI-driven recommendations to connect you with the right people
Tangible value return
Enjoy a fully managed experience that frees up your time and drives real ROI – our meticulously planned events see our exhibiting partners receive on average 5 RFPs
Vetted senior-level buyers
Our buyers are pre-qualified through a meticulous vetting process that ensures the high relevance of their business for you
Quantity of meetings
You’re guaranteed high-impact, pre-scheduled meetings and our onsite meeting management delivers a <1% no-show rate
Build real relationships
M&I events allow you to connect with buyers in a deeper, more meaningful way, through a carefully curated programme which give opportunities for more personal interactions
Reach cross-continental audiences
With transatlantic travel growing, now’s the ideal time to connect with European suppliers eager to support your MICE programmes and events
Quality meeting opportunities
Make new business partners through our guaranteed 1-2-1 meetings with hotels, hotel groups, CVBs, DMCs and more
Discover global destinations
Discover Vienna’s MICE highlights firsthand through immersive site visits and destination discovery – deepening your understanding and connections within the local area
Pick your meeting preferences
Benefit from a meetings schedule that’s built around your preferences, bringing you relevant business connections and return on time
Forge lasting relationships
Our carefully curated programme allows you to connect with other delegates in a deeper, more meaningful way
Your hosted buyer package
Receive a personalised buyer package, including airfare or train credit, as well as complimentary accommodation, transfers and F&B
Who’s attending
Event agencies, corporate planners, independent planners & association planners from The Americas
Explore M&I Transatlantic buyer insights
BUYERS WHO ARE ATTENDING OUR EVENTS
Tourism boards, CVBs, hotel brands, independent hotels, DMCs, conference centres & technology suppliers from Europe
SUPPLIERS WHO ARE ATTENDING OUR EVENTS
What to expect
M&I Transatlantic Vienna is host to some incredible networking opportunities, here's a taste of what you can expect.
Night two at SO/ Vienna and Almanac Palais Vienna
Strengthen new relationships and reconnect with peers at a vibrant evening event designed to showcase the destination’s MICE offering. Another opportunity to build meaningful, long-term partnerships in an informal setting.
SAMPLE PROGRAMME
Tuesday 24th February 2026
- Arrivals
- Early arrivals dinner
Wednesday 25th February 2026
- Lunch
- 1-2-1 pre-scheduled meetings
- M&I newcomers’ drinks
- Welcome dinner at Hilton Park Vienna
Thursday 26th February 2026
- 1-2-1 pre-scheduled meetings
- Lunch
- Networking activities
- Evening social at SO/ Vienna & Almanac Palais
Friday 27th February 2026
- 1-2-1 pre-scheduled meetings
- Lunch
- 1-2-1 pre-scheduled meetings
- Farewell evening
Saturday 28th February 2026
- Departures
What our clients say
Client testimonial
"Another superb forum by M&I with a fantastic mix of quality suppliers, great venues and a well delivered programme making this a great experience. These events are a huge help for event planners and organisers."
Anna Johnsson
Team Umbrella
HEADLINE PARTNER
EVENT PARTNERS
SUPPORTING PARTNER
