Vienna

Foster new cross-continental business relationships

Discover the event

HEADLINE PARTNER

Vienna - Andaz

M&I Transatlantic Vienna | American buyers | 24 – 28 February | Austria

Capitalise on the transatlantic travel surge

Transatlantic travel to Europe remains robust in 2025, with over 80% of destinations reporting year-on-year growth from North America - a clear sign of expanding demand. Travel in the opposite direction is also on a steady upward trajectory, presenting a prime opportunity to capitalise on this thriving market. That’s where M&I Transatlantic Vienna comes in. This event is designed to spark meaningful MICE partnerships between Europe and North America. We connect leading American buyers with top-tier European suppliers - delivering exceptional ROI and new business opportunities.

40 pre-scheduled meetings with key decision-makers who matter most to your business 

Buyers of the highest quality from The Americas

Suppliers - The best UK & EU MICE properties, destinations, and DMCs

The top benefits of Transatlantic

With transatlantic travel continuing to grow, this unique M&I event offers European suppliers a prime opportunity to connect directly with American buyers

Our intelligent matchmaking software uses your pre-event preferences and AI-driven recommendations to connect you with the right people 

Enjoy a fully managed experience that frees up your time and drives real ROI – our meticulously planned events see our exhibiting partners receive on average 5 RFPs

Our buyers are pre-qualified through a meticulous vetting process that ensures the high relevance of their business for you

You’re guaranteed high-impact, pre-scheduled meetings and our onsite meeting management delivers a <1% no-show rate

M&I events allow you to connect with buyers in a deeper, more meaningful way, through a carefully curated programme which give opportunities for more personal interactions

With transatlantic travel growing, now’s the ideal time to connect with European suppliers eager to support your MICE programmes and events

Make new business partners through our guaranteed 1-2-1 meetings with hotels, hotel groups, CVBs, DMCs and more

Discover Vienna’s MICE highlights firsthand through immersive site visits and destination discovery – deepening your understanding and connections within the local area

Benefit from a meetings schedule that’s built around your preferences, bringing you relevant business connections and return on time

Our carefully curated programme allows you to connect with other delegates in a deeper, more meaningful way

Receive a personalised buyer package, including airfare or train credit, as well as complimentary accommodation, transfers and F&B

Who’s attending

Event agencies, corporate planners, independent planners & association planners from The Americas

US
Canada
Mexico
South America
Other
Central America

Explore M&I Transatlantic buyer insights

BUYERS WHO ARE ATTENDING OUR EVENTS

Tourism boards, CVBs, hotel brands, independent hotels, DMCs, conference centres & technology suppliers from Europe

SUPPLIERS WHO ARE ATTENDING OUR EVENTS

What to expect

M&I Transatlantic Vienna is host to some incredible networking opportunities, here's a taste of what you can expect.

SAMPLE PROGRAMME

DESTINATION

Vienna, Austria

IN PARTNERSHIP WITH

vienna_1

What our clients say

HEADLINE PARTNER

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EVENT PARTNERS

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SUPPORTING PARTNER

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M&I Transatlantic Vienna | American buyers | 24 – 28 February
Elevate your MICE business in 2025
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Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

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Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.