A look back on
Marrakesh | 17–21 March 2024
Discover the eventA trailblazing event for the MICE industry
Our first event of the year and our largest to date, M&I Fest Marrakesh 24, was the ideal way to kick off our 2024 calendar. Combining the personalisation of our smaller Forums with the extensive networking opportunities of an exhibition, this new format successfully brought together leaders in the MICE industry.
M&I Fest 24 in numbers
Top 1%
Of global events according to Exploring data
99/100
Overall event score from our buyers
7-10 RFPs
Average number of enquiries given by buyers during M&I Fest
#1
Our top buyer event
55K
Industry connections created during the event
84%
of exhibitors said M&I Fest offered great potential ROI
The Programme
Plenty of networking opportunities
500 industry leaders came together for over 7,500 meetings and a total of 55k connections in just 4 days. We introduced our new exhibitor Pavilions which provided dedicated spaces for suppliers, offering them maximum exposure and a unique platform to share their brand and destination stories.
And outside the meeting room…
Evening events held at Mövenpick, Barceló Palmeraie Marrakesh, Yes We Camp, and Fairmont Royal Palm Marrakesh were both exciting and memorable, creating the perfect settings for connection and memory-making.
The memories
What our community is saying
M&I Fest 2024 was my first experience with this event format. Although meetings are also central at M&I, compared to other large events like IBTM or IMEX, the connections I made were definitely deepened thanks to the fabulously grand evening events. Consequently, the exchange is more efficient and sustainable. It was simply magnificent.”
Tom Kothe, adebar GmbH
The event footprint
Overall impressions on our social channels during the campaign
Total press coverage reach
Buyers who attended
Suppliers who attended
Hot off the press
“M&I Fest ushered in a new era for trade shows. It was a masterclass in pairing effective in-person meetings with unparalleled destination tours.”
Kongres Magazine
“M&I Fest Revolutionizes MICE Trade Shows with New Event Format in Marrakesh.”
Travel Weekly — Mena
“M&I Fest is their blueprint for their future of events — a modern caravanserai for conferencing. It is buyer-led, meaning that the organisers have an intuitive ‘ear to the ground’ for what they want.”
CMW