M&I Healthcare Gothenburg
UK & EU buyers
Transform your healthcare events business
29 Jun – 2 Jul 2025 | Sweden
M&I Healthcare Gothenburg | UK & EU buyers | 29 Jun – 2 Jul 2025 | Sweden
OVERVIEW
At M&I Healthcare Gothenburg, association buyers can expect three days of targeted 1-2-1 meetings, educational opportunities to broaden the conversation around healthcare and the chance to explore a city that knows how to cater to this sector. Find out more about this invaluable event below.
DAYS
TARGETED MEETINGS
SUPPLIER TABLES
BUYERS
TOP BENEFITS
Highly relevant
connections
Grow your network of healthcare-certified suppliers at the only healthcare event that combines pre-scheduled meetings and education in one comprehensive programme
Personalise your
programme
Benefit from a meetings schedule that’s built around your preferences, bringing you relevant business connections for association buyers and guaranteed return on time
Meet compliant
suppliers
Streamline event planning by collaborating directly with compliant suppliers who understand healthcare regulations, enabling more meaningful connections
Explore a thriving
MICE city
Visit Gothenburg’s cutting-edge healthcare infrastructure and explore its potential as a premier destination for impactful medical meetings and events
Educational
opportunities
Participate in tailored educational sessions for association healthcare buyers, providing the latest insights on industry trends and healthcare regulations from top experts
Nominations for our exclusive ‘Future Talent Summit’ session now open
What’s included?
- Meet around 120 suppliers over the event, with 35 carefully curated 1-2-1 meetings to get valuable facetime
- A carefully curated timetable of educational content
- Your buyer package includes accommodation, transfers, F&B, and airfare credit
- Talk to us about discounted rates on healthcare and compliance training from our content partner 3Sixty for all companies attending M&I Healthcare Gothenburg
OUR COMMUNITY
“M&I Healthcare is the only event that combines pre-scheduled meetings with interesting and applicable educational content. A must-attend event for those who organize pharmaceutical meetings!“
Kay Ridenton
Parexel International, UK
“If you look for a meeting where you can have 1-2-1 meetings that are perfectly matched based on your preferences, combined with a great location, lots of opportunities to network, and a fun environment – this is the place to go!”
Sabrina Ammon
Advanced Bionics, Switzerland
“I would highly recommend this event to all planners in the pharmaceutical industry if they’re looking for certified venues and to network with the relevant professionals.”
Pablo Yudi
Meetings & Incentives Worldwide, Spain
SAMPLE PROGRAMmE
What to expect
Sun 29th Jun 2025
- Arrivals
- Welcome dinner at Scandic Gothenburg Central
Mon 30th Jun 2025
- Meetings
- Lunch
- Networking activities and site visits
- Dinner at Clarion Hotel Post
Tue 1st Jul 2025
- Meetings
- Lunch
- Educational sessions
- Networking dinner at Eriksbergshallen
Wed 2nd Jul 2025
- Meetings
- Lunch
- Departures
Education Overview
Workshops
Attend interactive peer-to-peer workshops led by a team of professional facilitators where you’ll explore the key issues affecting the industry.
Please note, we reserve the right to change the content at any time between now and the event.
What’s Next for Strategic Meetings Management (SMM)
This workshop offers an exploration of the current landscape of SMM, its evolving trends, and the key innovations shaping its future.
Key takeaways:
- Current state of SMM: Understand where SMM is right now, including key trends and challenges the industry faces.
- Future of SMM: Gain insights into upcoming trends and strategies that will reshape SMM in the coming years.
- Innovations shaping SMM: Discover the latest technological advancements and process improvements that will drive the next wave of SMM development.
- Success stories: Learn from real-world case studies, exploring successful SMM implementations and the lessons they offer for future-proofing your approach.
Less is More: Streamlining Meetings for Greater Impact
This workshop delves into a thought-provoking debate on whether organisations should reduce the number of meetings they hold in favour of prioritising high-value, strategically impactful ones.
Key takeaways:
- Balancing quantity and quality: Understand the factors which might drive a trend towards fewer, more impactful meetings and the potential organisational benefits.
- Value-driven meetings: Learn how to define what constitutes a "high-value" meeting and how to focus efforts on those that drive business outcomes.
- Pros and cons of fewer meetings: Explore the operational efficiencies, cost savings, and potential risks associated with reducing overall meeting volume.
- Strategic focus: Gain insights into aligning meeting strategies with broader business goals to ensure that time and resources are optimally invested.
Workshop: Designing Patient-Centric Meetings: The Power of Planners, Venues, and Destinations
This workshop explores the vital role of meeting planning teams, destination, and venue partners in creating patient-centred experiences.
Key takeaways:
- Collaborative planning for patient-centric meetings: Understand how meeting planners, destination, and venue partners can work together to create an environment that supports patient engagement and well-being.
- Tailored venue and destination solutions: Learn how venues and destinations can adjust their offerings— from accessibility to comfort—to better serve patient attendees.
- Personalised experiences: Discover how meeting planning teams can design agendas, formats, and spaces that reflect the needs of patient participants, making their experience more meaningful.
- Partnership for success: Explore successful case studies where planners and partners effectively collaborated to ensure that the patient voice was prioritised throughout the meeting process.
The Future of Meetings: Trends to Watch in 2025 and Beyond
This workshop will explore the key trends shaping the future of the meetings and events industry. From technological advancements to evolving participant expectations and more.
Key takeaways:
- Personalisation and customisation: Discover how meetings will become increasingly tailored, from content to experience design, to meet the specific needs of diverse audiences.
- Health, wellbeing, and safety: Understand the continued emphasis on attendee well-being, including wellness-focused agendas, healthy meeting spaces, and enhanced safety protocols.
- Technology driving immersive experiences: Learn about the rise of AI, AR/VR, and data-driven tools that will shape the future of participant in-person and virtual engagement, networking, and content delivery.
- Sustainability as a core expectation: Learn how sustainability will move from an optional add-on to a core requirement, influencing everything from venue selection to catering choices and travel considerations.
- Hybrid meetings are here to stay: Explore the ongoing growth of hybrid meeting models, balancing in-person and virtual engagement to maximise reach and inclusivity.
What we learnt at our last M&I Healthcare Forum
Take a look at our findings and insights from M&I Healthcare London 24, in our white paper.
Headline Partner
ACCOMMODATION & MEETING VENUE
Scandic Gothenburg Central
Located just 700 metres from Gothenburg Central Station, Scandic Göteborg Central is an ideal venue for healthcare events. With 451 rooms, 18 meeting spaces, and a 1000-person conference hall, it is perfectly equipped for large gatherings. The hotel will host key events like the PDA Virus Conference and the PDA Advanced Therapy Medicinal Products Conference in 2025. Its modern facilities, central location, and experience make it a top choice for healthcare professionals to connect and collaborate.
Certified by
THE DESTINATION
Gothenburg, Sweden
No stranger to hosting large-scale conferences such as the World Economic Forum, Sweden’s second-largest city is home to impressive infrastructure and a wide range of healthcare-certified hotels. Named the World’s Most Sustainable Destination by the Global Destination Sustainability Index for seven consecutive years, it offers a range of healthcare-certified hotels and cutting-edge life sciences research. In 2025, Gothenburg will host key healthcare events, including the 14th Nordic Public Health Conference in May, focusing on public health challenges in the Nordic region, Vitalis—the largest eHealth event in Scandinavia—and the 100th EGPRN Meeting, a major gathering for primary care researchers.
HEADLINE PARTNER
EVENT PARTNERS
Strategic Partners
