M&I Europe - Buyer Community

Key takeaways

had an average annual budget of over £5m 
looking for suppliers in city centres or with conference facilities within the hotel 
had an ADR of over £250 
average number of events organised per attendee, per annum, in Europe 

Our M&I buyer community

Where they place business

Group 10088

Buyer geographic breakdown

Group 10088

Average size of events

Group 100886

Sectors our buyers represent

Group 100884

Average day rate

Group 100883

Average annual budget

Group 10088 copy
UPCOMING EVENTS

See where we’re going next

Mask Group 27

Buyer types

Types of companies our buyers are from

$3.05m average annual budget per buyer per event

Buyer geographic breakdown

The regions our buyers are from

UK
Germany
Benelux
France
Eastern Europe Poland
Italy
Other
Mask Group 33

Average group size

Size of the events our buyers plan

Top requested properties

Type of properties our buyers want to meet

Beach Resort
Ski Resort
Boutique Hotel
Spa Retreat
Golf & Leisure Resort
City Centre
Airport
Conference Centre
Conference Hotel
Other

Buyer industries

The industries our buyers work in

*100% = 2000 buyers surveyed

Automotive
Biotechnology
Chemicals
Construction
Education
Financial Services
Hospitality / Travel
Human Resources / Staffing / Recruitment
Industrial / Engineering
Insurance
IT & Technology
Legal
Management consulting
Manufacture
Media
Medical
Nonprofit Organization Management
Pharmaceuticals
Public Relations & Communications
Telecommunications
Veterinary
Mask Group 23

Average EUR daily rate

What our buyers spend per delegate per night

> €250
€250-€500
€500-€750
€750-€1500
€1500+
Mask Group 27

Buyer types

Types of companies our buyers are from

$3.05m average annual budget per buyer per event

FEATURED EVENTS

M&I Transatlantic Miami

EU & American buyers
19-22 Jun 2025 | United States

M&I Transatlantic Miami

Forge new cross-continental partnerships

Learn more

M&I Flagship Antalya

UK & EU buyers 12 – 16 Oct 2025 | Türkiye

M&I Flagship Antalya

Benefit from our signature Flagship ROI in Türkiye’s most up-and-coming MICE destination

Learn more

M&I Express Zagreb

UK & EU buyers
27-29 Aug 2025 | Croatia

M&I Express Zagreb

The M&I Forum experience streamlined into two impactful days

Learn more

Do you already have a
M&I buyer profile?

Get the industry tick of approval

Become a healthcare verified venue

Open your property up to a new range of events and opportunities by taking advantage of an online assessment created by our event partner, Healthcare Venues, which will determine if your venue is capable of hosting healthcare meetings and events.

 If your property passes, you’ll receive Healthcare Venue certification, verifying you to our buyer network as a specialist healthcare venue.

What’s included?

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Our Compliant Venues assessment and training appears to have given bookers in the healthcare industry increased confidence in us. Knowing that we have been assessed and trained in the regulatory and compliance rules of their sector, they feel more reassured than ever that we are best placed to manage their events with expertise and sensitivity.

Tim Chudley
Managing Director, Sundial Group

Find out more about our partner, Healthcare Venues, and how to get verified.